//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Werbung"
~person:"Brandt, Alan"
~subject:"Organizational behaviour"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Satire"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Organizational behaviour
Advertising
1
Advertising effects
1
Consumer behaviour
1
Consumer psychology
1
Humor
1
Internet marketing
1
Konsumentenverhalten
1
Online advertising
1
Online-Marketing
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Brandt, Alan
Yoon, Hye Jin
9
Eisend, Martin
7
Gulas, Charles S.
3
Wang, Yong Jian
3
Weinberger, Marc G.
3
Berthon, Pierre R.
2
Crawford, Heather J.
2
Cruthirds, Kevin W.
2
Gregory, Gary D.
2
Lu, Hailing
2
Oikarinen, Eeva-Liisa
2
Pitt, Leyland F.
2
Tan, Ling
2
Wang, Valerie Lynette
2
Wang, Yongli
2
Abhishek
1
Ajitha, Soundararaj
1
Balabanis, George
1
Bandyopadhyay, Soumava
1
Bayón, Tomás
1
Beehr, Terry A.
1
Blanchard, Anita L.
1
Boutsouki, Christina
1
Bryant, Jennings
1
Buijzen, Moniek
1
Bundaleska, Elena
1
Burgers, Christian
1
Büyükyılmaz, Ozan
1
Cann, Arnie
1
Carmack, Heather J.
1
Carter, Erin Percival
1
Cassia, Fabio
1
Chang, Yu Yao
1
Chen, Chien-Yu
1
Chen, Ziguang
1
Choi, Sung In
1
Choi, Yung Kyun
1
Chow, Irene Hau-Siu
1
Das, Enny
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
I'll laugh, but I won't share : the role of darkness on evaluation and sharing of humorous online taboo ads
Lee, Seung Hwan Mark
;
Brandt, Alan
;
Groff, Yuni
;
Lopez, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10011699252
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->