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subject:"Werbung"
~source:"econis"
~subject:"Wirtschaftswissenschaft"
~type_genre:"Article in journal"
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Search: subject_exact:"Satire"
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Werbung
Wirtschaftswissenschaft
Humor
208
Advertising effects
82
Werbewirkung
82
Advertising
56
Consumer behaviour
51
Konsumentenverhalten
51
Führungsstil
39
Leadership style
39
USA
26
United States
26
humor
26
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24
Managers
24
Emotion
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Gender
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Geschlecht
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Job satisfaction
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Social web
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Betriebsklima
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advertising
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Internet marketing
11
Online-Marketing
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Fernsehwerbung
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9
Television advertising
9
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57
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57
Humoristische Darstellung
6
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5
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55
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Yoon, Hye Jin
9
Eisend, Martin
7
Gulas, Charles S.
3
Weinberger, Marc G.
3
Berthon, Pierre R.
2
Crawford, Heather J.
2
Gregory, Gary D.
2
Oikarinen, Eeva-Liisa
2
Pitt, Leyland F.
2
Wang, Valerie Lynette
2
Wang, Yong Jian
2
Abhishek
1
Ajitha, Soundararaj
1
Balabanis, George
1
Bandyopadhyay, Soumava
1
Bayón, Tomás
1
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1
Brandt, Alan
1
Bryant, Jennings
1
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1
Bundaleska, Elena
1
Burgers, Christian
1
Carter, Erin Percival
1
Cassia, Fabio
1
Chang, Yu Yao
1
Choi, Sung In
1
Choi, Yung Kyun
1
Cruthirds, Kevin W.
1
Das, Enny
1
Dekker, Erwin
1
Deshpande, Bilwa
1
Djambaska, Aneta
1
Droog, Ellen
1
Galekh, Maryna
1
Groff, Yuni
1
Grougiou, Vassiliki
1
Han, Jeong Yeob
1
Hatzithomas, Leonidas
1
Hempelmann, Bernd
1
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1
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International journal of advertising : the quarterly review of marketing communications
9
International journal of advertising : the review of marketing communications
9
Journal of advertising research
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of current issues and research in advertising : JCIRA
3
Marketing intelligence & planning
2
AMS review : official publication of the Academy of Marketing Science
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
European journal of marketing : EJM
1
Health marketing quarterly
1
International business and economics research journal
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of historical research in marketing
1
Journal of management research
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Psychology & marketing
1
The IUP journal of brand management : IJBRM
1
The journal of brand management : an international journal
1
The journal of economic methodology
1
The social science journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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1
Using humor to increase COVID-19 vaccination intention for the unvaccinated : the moderating role of trust in government
Yoon, Hye Jin
;
Lee, Jongmin
;
Han, Jeong Yeob
;
Ko, Youngjee
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1084-1095
Persistent link: https://www.econbiz.de/10014380352
Saved in:
2
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
3
Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina
;
Cassia, Fabio
- In:
Asia-Pacific journal of business administration
14
(
2022
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
Saved in:
4
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
5
Will humor increase the effectiveness of human papillomavirus (HPV) advertising? : exploring the role of humor, STD information, and knowledge
Yoon, Hye Jin
;
Kim, Eunjin
;
Choi, Sung In
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 491-509
Persistent link: https://www.econbiz.de/10014321983
Saved in:
6
The impact of advertising appeals on impulse buying
Deshpande, Bilwa
;
Pradhan, Debasis
;
Sivakumaran, Bharadhwaj
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10013172966
Saved in:
7
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
8
The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
9
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
10
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
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