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subject:"Werbung"
~source:"usbk"
~subject:"Frankreich"
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Aaker, David A.
2
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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(28 results)
1
Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina
(
contributor
)
-
2013
-
4. ed.
Persistent link: https://www.econbiz.de/10009694935
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2
Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina
(
contributor
)
-
2009
-
3. ed.
Persistent link: https://www.econbiz.de/10004943015
Saved in:
3
Les marques, capital de l'entreprise : créer et développer des marques fortes
Kapferer, Jean-Noël
-
2007
-
4. éd.
Persistent link: https://www.econbiz.de/10004908999
Saved in:
4
La métamorphose des marques : le roc, l''etoile et le nuage
Sicard, Marie-Claude
-
1998
Persistent link: https://www.econbiz.de/10004372005
Saved in:
5
Building strong brands
Aaker, David A.
-
1996
Persistent link: https://www.econbiz.de/10004302862
Saved in:
6
Les marques, capital de l'entreprise : les chemins de la reconquête
Kapferer, Jean-Noël
-
1996
-
2. éd., 3. tir.
Persistent link: https://www.econbiz.de/10004315982
Saved in:
7
La déroute des marques : comment l'arrêter?
Chetochine, Georges
-
1995
Persistent link: https://www.econbiz.de/10004320199
Saved in:
8
Beyond branding : how savvy marketers build brand equity to create products and open new markets
Marconi, Joe
-
1993
Persistent link: https://www.econbiz.de/10004190934
Saved in:
9
Brand equity & advertising : advertising's role in building strong brands
Aaker, David A.
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10004159747
Saved in:
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