Meijani, Mitra; Rousta, Alireza; Jamshidi, Dariyoush - In: South Asian journal of marketing 4 (2023) 2, pp. 93-109
Purpose - The expansion of lifestyle and luxury markets has necessitated new marketing techniques. Recently, brand addiction has been a new topic in luxury repurchasing. The information reported in the literature regarding the effectiveness of brand addiction is insufficient and controversial....