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subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Werberecht"
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Werbung
Advertising regulation
200
Werbebeschränkung
200
Advertising
88
USA
55
United States
55
Consumer behaviour
47
Konsumentenverhalten
47
Advertising effects
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Aufsatz in Zeitschrift
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88
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22
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Nelson, Jon Paul
4
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3
Avery, Rosemary J.
2
Eisenberg, Matthew
2
Freeman, Gordon L.
2
Geylani, Tansev
2
Moser, H. R.
2
Rao, Anita
2
Wu, Yue
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Xie, Guang-Xin
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1
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Aish, Ehab Abou
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1
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Bae, Sohyun
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Cayabyab, Ysa Marie
1
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1
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of business ethics : JOBE
4
Journal of marketing communications
4
International journal of advertising : the review of marketing communications
3
Journal of historical research in marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
European journal of marketing : EJM
2
Health marketing quarterly
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JBE
2
Journal of business research : JBR
2
Journal of economics
2
Journal of international consumer marketing
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of public economic theory
2
Journal of public policy & marketing
2
Marketing science
2
Wettbewerb in Recht und Praxis : wrp
2
Advances in applied microeconomics : a research annual
1
American journal of agricultural economics
1
Applied economics
1
Applied economics letters
1
Australian journal of management
1
Business history review
1
Die Betriebswirtschaft : DBW
1
IIMS journal of management science
1
Information economics and policy : IEP
1
International journal of business and emerging markets : IJBEM
1
International journal of consumer studies
1
International journal of economics and financial issues : IJEFI
1
International journal of industrial organization
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of wine business research
1
Inventi impact: retailing & consumer services
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing research
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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ECONIS (ZBW)
88
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1
On the regulation of public broadcasting
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Journal of economics
138
(
2023
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10013549163
Saved in:
2
Should product-specific advertisement be regulated in pharmaceutical markets?
Ishida, Junichiro
;
Takahara, Tsuyoshi
- In:
Journal of public economic theory
26
(
2024
)
2
,
pp. 1-37
Persistent link: https://www.econbiz.de/10014507649
Saved in:
3
The extent of "deceptive" advertising by wine retailers : caveat venditor
Gokcekus, Omer
- In:
International journal of wine business research
36
(
2024
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10014484120
Saved in:
4
Don't jump on the bandwagon : negative effects of sharewashing
Lehr, Adrian
;
Büttgen, Marion
;
Bartsch, Silke
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
1
,
pp. 75-123
Persistent link: https://www.econbiz.de/10012522877
Saved in:
5
To be or not to be governed like that? : harmful and/or offensive advertising complaints in the United Kingdom’s (self-) regulatory context
Auxtova, Kristina
;
Brennan, Mary
;
Dunne, Stephen
- In:
Journal of business ethics : JBE
172
(
2021
)
3
,
pp. 425-446
Persistent link: https://www.econbiz.de/10012617821
Saved in:
6
Urgent topics for advertising research : addressing critical gaps in the literature
Huh, Jisu
;
Xu, Hao
;
Abdollahi, Maral
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 247-260
Persistent link: https://www.econbiz.de/10014233952
Saved in:
7
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
8
Missing the mark : the long-term impacts of the federal trade commission's red flag initiative to reduce deceptive weight loss product advertising
Schein, Mara
;
Avery, Rosemary J.
;
Eisenberg, Matthew
- In:
Journal of public policy & marketing
41
(
2022
)
1
,
pp. 89-105
Persistent link: https://www.econbiz.de/10012703059
Saved in:
9
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
10
Deceptive claims using fake news advertising : the impact on consumers
Rao, Anita
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 534-554
Persistent link: https://www.econbiz.de/10013258053
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