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subject:"World"
~person:"Agrawal, Jagdish"
~person:"Ataman, M. Berk"
~subject:"Brand image"
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Agrawal, Jagdish
Ataman, M. Berk
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CentER dissertation series / Center for Economic Research, Tilburg University : CDS
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of product & brand management
1
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ECONIS (ZBW)
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A cross-country study of signals of brand quality
Agrawal, Jagdish
;
Grimm, Pamela E.
;
Kamath, Shyam J.
; …
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 333-342
Persistent link: https://www.econbiz.de/10009313997
Saved in:
2
Building brands
Ataman, M. Berk
;
Mela, Carl F.
;
Heerde, Harald J. van
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1036-1054
Persistent link: https://www.econbiz.de/10003791786
Saved in:
3
Managing brands
Ataman, M. Berk
-
2007
Persistent link: https://www.econbiz.de/10003845220
Saved in:
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