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subject:"Zeitschrift"
~person:"Knuth, Ingo"
~person:"Siegel, Michael"
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Zeitschrift
Advertising
3
Magazine
3
Print advertising
3
Printwerbung
3
Werbung
3
Alcohol consumption
2
Alkoholkonsum
2
Jugendliche
1
Junge Arbeitskräfte
1
Magazine publishing
1
Media industries
1
Mediensektor
1
Preismanagement
1
Pricing strategy
1
Structural equation model
1
Strukturgleichungsmodell
1
Young workers
1
Youth
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Zeitschriftenverlag
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advertising
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decision drivers
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magazines
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media selling
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structural equation model
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Knuth, Ingo
Siegel, Michael
Kaiser, Ulrich
9
Dewenter, Ralf
3
Heimeshoff, Ulrich
3
Heinrich, Jürgen
3
Wright, Julian
3
Böcker, Franz
2
Depken, Craig A.
2
Dixon, Karen
2
Donovan, G. A.
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Gierl, Heribert
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King, Charles
2
Landgrebe, Klaus Peter
2
Neijens, Peter C.
2
Nelson, Jon P.
2
Ostroff, Joshua
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Ramanna, Karthik
2
Ross, Craig
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Abernethy, Avery M.
1
Beckmann, Klaus
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Chandra, Ambarish
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Han, Lo Wai
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Huang, Ying
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Jones, Tim
1
Jung, A-Reum
1
Koschat, Martin A.
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Contemporary economic policy : a journal of Western Economic Association International
2
Journal of media business studies
1
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ECONIS (ZBW)
3
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Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Saved in:
2
Comment: Alcohol advertising in magazines and youth readership : are youths disproportionately exposed?
Siegel, Michael
;
King, Charles
;
Ostroff, Joshua
;
Ross, Craig
- In:
Contemporary economic policy : a journal of Western …
26
(
2008
)
3
,
pp. 482-492
Persistent link: https://www.econbiz.de/10003768580
Saved in:
3
Reply to Siegel et al.: Alcohol advertising in magazines and disproportionate exposure
Nelson, Jon P.
- In:
Contemporary economic policy : a journal of Western …
26
(
2008
)
3
,
pp. 493-504
Persistent link: https://www.econbiz.de/10003768690
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