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subject:"Zielgruppe"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Internet marketing"
~subject:"Online-Marketing"
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Search: subject_exact:"Werbeeffizienz"
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Zielgruppe
Internet marketing
Online-Marketing
Advertising effects
236
Werbewirkung
236
Advertising
104
Werbung
104
USA
49
United States
49
Consumer behaviour
45
Konsumentenverhalten
45
Psychology of advertising
29
Werbepsychologie
29
Computerspiel
21
Fernsehwerbung
21
Television advertising
21
Video game
21
Target group
19
Experiment
18
Brand image
17
Markenimage
17
Product Placement
15
Product placement
15
Advertising planning
13
Children
13
Green marketing
13
Kinder
13
Werbeplanung
13
Öko-Marketing
13
Creativity
12
Forschung
12
Kreativität
12
Research
12
Emotion
10
Gewalt
10
Print advertising
10
Printwerbung
10
Violence
10
Cognition
9
Environmental consciousness
9
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9
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Article
33
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1
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34
Aufsatz in Zeitschrift
34
Collection of articles of several authors
1
Sammelwerk
1
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English
34
Author
All
Russell, Cristel Antonia
3
An, Soontae
2
Bakir, Aysen
2
Evans, Nathaniel J.
2
Kulczynski, Alicia
2
Puntoni, Stefano
2
Russell, Dale W.
2
Ahn, Sun Joo
1
Bailenson, Jeremy N.
1
Baxter, Stacey
1
Baxter, Stacey M.
1
Cauberghe, Verolien
1
Chan, Kwong
1
Chen, Huan
1
Childers, Courntey Carpenter
1
Diamond, William D.
1
Donthu, Naveen
1
Duff, Brittany R. L.
1
Faber, Ronald J.
1
Fernando, Angeline Gautami
1
Foos, Adrienne E.
1
Grube, Joel W.
1
Haley, Eric
1
Hamby, Anne M.
1
Hooge, Ilona E. de
1
Hoy, Mariea Grubbs
1
Ilicic, Jasmina
1
Jin, Hyun Seung
1
Keeling, Debbie
1
Keeling, Kathleen
1
Kim, Dongwook
1
Kim, Juran
1
Ko, Dongwoo
1
Kolsarici, Ceren
1
Kwon, JaeHwan
1
Lee, Doo-hee
1
Li, Hao
1
Liu, Yuping
1
Lo, Hui-Yi
1
McMillan, Sally J.
1
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Published in...
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the review of marketing communications
72
Journal of advertising research
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of marketing communications
61
International journal of advertising : the quarterly review of marketing communications
51
International journal of internet marketing and advertising : IJIMA
50
Journal of business research : JBR
50
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
26
Journal of marketing research : JMR
24
Journal of promotion management : JPM
24
Psychology & marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Information systems research : ISR
17
Young consumers : insight and ideas for responsible marketers
17
International journal of electronic commerce : IJEC
16
European journal of marketing : EJM
15
Quantitative marketing and economics : QME
14
Journal of marketing research
13
Journal of current issues and research in advertising
12
Electronic commerce research
11
International journal of consumer studies
11
Journal of internet commerce
11
Journal of marketing
11
Marketing intelligence & planning
11
Marketing letters : a journal of research in marketing
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
The journal of consumer marketing
10
Electronic commerce research and applications
9
Journal of current issues and research in advertising : JCIRA
9
Journal of retailing
9
Marketing : ZFP ; journal of research and management
9
Marketing science
9
Operations research
9
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ECONIS (ZBW)
34
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1
Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
;
Childers, …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
Saved in:
2
To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
3
When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Russell, Dale W.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
Saved in:
4
Synergistic, antagonistic, and asymmetric media interactions
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 282-300
Persistent link: https://www.econbiz.de/10011930122
Saved in:
5
Going native : effects of disclosure position and language on the recognition and evaluation of online native advertising
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10011486853
Saved in:
6
Redressing the sleeper effect : evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context
Foos, Adrienne E.
;
Keeling, Kathleen
;
Keeling, Debbie
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 19-25
Persistent link: https://www.econbiz.de/10011453836
Saved in:
7
African American consumers' evaluations of ethnically primed advertisements
Zúñiga, Miguel A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 94-101
Persistent link: https://www.econbiz.de/10011453879
Saved in:
8
Effective luxury-brand advertising : the ES-IF matching (entity-symbolic versus incremental-functional) model
Kwon, JaeHwan
;
Seo, Yuri
;
Ko, Dongwoo
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 459-471
Persistent link: https://www.econbiz.de/10011633860
Saved in:
9
Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook
;
Mishra, Sanjay
;
Wang, Ze
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
Saved in:
10
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
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