Effective luxury-brand advertising : the ES-IF matching (entity-symbolic versus incremental-functional) model
JaeHwan Kwon, Yuri Seo, Dongwoo Ko
| Year of publication: |
October-December 2016
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| Authors: | Kwon, JaeHwan ; Seo, Yuri ; Ko, Dongwoo |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 4, p. 459-471
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| Subject: | Luxusgüter | Luxury goods | Werbeplanung | Advertising planning | Zielgruppe | Target group | Werbewirkung | Advertising effects | Experiment | USA | United States |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2016.1226995 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011633860