Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the US and Korea
Dongwoo Ko; Yuri Seo; Sang-Uk Jung
| Year of publication: |
2015
|
|---|---|
| Authors: | Ko, Dongwoo ; Seo, Yuri ; Jung, Sang-Uk |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 3, p. 377-390
|
| Subject: | Processing fluency | Cultural congruence | Culturally customized websites | Cultural differences | Konsumentenverhalten | Consumer behaviour | Website | Kulturelle Identität | Cultural identity | Südkorea | South Korea | Nationalkultur | National culture | Kaufentscheidung | Purchase decision | Kultur | Culture | Unternehmenskultur | Corporate culture | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011312156