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subject:"Zielgruppe"
~isPartOf:"Journal of advertising research"
~subject:"Viral marketing"
~type:"article"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Zielgruppe
Viral marketing
Advertising effects
259
Werbewirkung
259
Advertising
86
Werbung
86
USA
67
United States
67
Internet marketing
54
Online-Marketing
54
Consumer behaviour
51
Konsumentenverhalten
51
Fernsehwerbung
36
Television advertising
36
Emotion
20
Brand management
19
Markenführung
19
Target group
19
Psychology of advertising
17
Werbepsychologie
17
Advertising planning
16
Brand image
16
Markenimage
16
Werbeplanung
16
Social Web
15
Social web
15
Marketing management
13
Marketingmanagement
13
Measurement
12
Messung
12
Virales Marketing
10
Communication
9
Kommunikation
9
Media usage
9
Mediennutzung
9
Product Placement
9
Product placement
9
Celebrity endorsement
8
Celebrity-Werbung
8
Großbritannien
8
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Article in journal
29
Aufsatz in Zeitschrift
29
Language
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English
29
Author
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Fay, Brad
2
Keller, Ed
2
Appiah, Osei
1
Bakir, Aysen
1
Bates, Kenneth
1
Beal, Virginia
1
Bergkvist, Lars
1
Blodgett, Jeffrey G.
1
Boyle, Brett
1
Cannon, Hugh M.
1
Chao, Naipeng
1
Chen, Tsai
1
Chumpitaz Caceres, Rubén
1
Comello, Maria Leonora G.
1
Cousin, Antoine
1
D'Amico, Ted
1
Dahlén, Micael
1
Elias, Troy
1
Ford, John B.
1
Franklin, Esther
1
Freeman, Dan
1
Fulgoni, Gian
1
Gathen, Constanze
1
Gonzalez, Gabriel R.
1
Greenlee, Timothy B.
1
Ha, Kyoungnam
1
Hang, Haming
1
Hota, Monali
1
Ivanic, Aarti S.
1
Kelly, Kathleen
1
Ketelaar, Paul
1
LaPointe, Pat
1
LaTour, Michael S.
1
Lee, Hsiang-ming
1
Lella, Adam
1
Li, Jin
1
McCarthy, Michael S.
1
Meyer, Jeffrey
1
Michel, Géraldine
1
Nelson-Field, Karen
1
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Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
24
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
15
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
European journal of marketing : EJM
10
Journal of promotion management : innovations in planning and applied research
10
International journal of consumer studies
8
Journal of business research : JBR
8
Psychology & marketing
8
International journal of internet marketing and advertising : IJIMA
7
Journal of retailing and consumer services
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing letters : a journal of research in marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of electronic commerce research : JECR
5
Journal of international consumer marketing
5
Marketing intelligence & planning
5
Information systems research : ISR
4
Journal of promotion management : JPM
4
Marketing : ZFP ; journal of research and management
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Electronic commerce research
3
European journal of marketing
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of management information systems : JMIS
3
Journal of marketing
3
Journal of marketing theory and practice
3
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ECONIS (ZBW)
29
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1
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
2
Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra
;
Gathen, Constanze
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
Saved in:
3
Cross-device and cross-channel identity measurement issues and guidelines : how advertisers can maximize the impact of an identity-based brand campaign
Neufeld, Evan
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 109-117
Persistent link: https://www.econbiz.de/10011707668
Saved in:
4
The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?
Song, Reo
;
Meyer, Jeffrey
;
Ha, Kyoungnam
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
Saved in:
5
How do teaser advertisements boost word of mouth about new products? : for consumers, the future is more exciting than the present
Thorbjørnsen, Helge
;
Ketelaar, Paul
;
Riet, Jonathan van 't
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010520788
Saved in:
6
How word of mouth works in advertising
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 2-3
Persistent link: https://www.econbiz.de/10010520805
Saved in:
7
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
8
Why do we share? : the impact of viral videos dramatized to sell : how microfilm advertising works
Chen, Tsai
;
Lee, Hsiang-ming
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10010419822
Saved in:
9
Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
Saved in:
10
Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Saved in:
1
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