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subject:"Zielgruppe"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~subject:"Advertising"
~subject:"Health"
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Zielgruppe
Advertising
Health
Advertising effects
9
Werbewirkung
9
Consumer behaviour
8
Konsumentenverhalten
8
Werbung
8
Eating habit
5
Ernährungsverhalten
5
Body weight
4
Ernährung
4
Körpergewicht
4
Nutrition
4
Brand image
3
Children
3
Food
3
Gesundheitsrisiko
3
Health risk
3
Internet marketing
3
Kinder
3
Lebensmittel
3
Markenimage
3
Online-Marketing
3
Gender
2
Geschlecht
2
Gesundheit
2
Jugendliche
2
Obesity
2
Perception
2
Target group
2
Wahrnehmung
2
Youth
2
advertising
2
Beer
1
Bier
1
Bio-Lebensmittel
1
Brand management
1
Digital media
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Digitale Medien
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8
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English
8
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Castonguay, Jessica
4
Bakir, Aysen
3
Blodgett, Jeffrey G.
2
Anghelcev, George
1
Bang Nguyen Viet
1
Beemer, Gary
1
Fernandez Gaviria, Paula
1
Huang, Yan
1
Lang, Mark
1
Liao, Yu-Ting
1
Lin, Jia-Yi
1
McGroarty, Siobhan
1
Messina, Nicole
1
Moultrie, Jas L.
1
Sar, Sela
1
Wang, Edward Shih-Tse
1
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
International journal of advertising : the review of marketing communications
146
International journal of advertising : the quarterly review of marketing communications
132
Journal of advertising : official publication of the American Academy of Advertising
113
Journal of business research : JBR
113
Journal of marketing communications
111
Journal of advertising research
103
Journal of promotion management : JPM
55
Journal of promotion management : innovations in planning and applied research
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
Psychology & marketing
43
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
37
European journal of marketing : EJM
36
Health marketing quarterly
36
Journal of current issues and research in advertising : JCIRA
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Marketing letters : a journal of research in marketing
26
Journal of marketing research : JMR
25
Young consumers : insight and ideas for responsible marketers
25
Journal of global marketing
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of current issues and research in advertising
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of marketing
22
Journal of international consumer marketing
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
The journal of consumer marketing
19
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Marketing : ZFP ; journal of research and management
17
Quantitative marketing and economics : QME
17
International journal of consumer studies
16
Journal of advertising
16
Journal of marketing research
15
Journal of business ethics : JOBE
14
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
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ECONIS (ZBW)
8
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1
The effects of positive valence and intensity of word-of-mouth and advertising on forming beer brand equity and purchase intentions
Wang, Edward Shih-Tse
;
Lin, Jia-Yi
;
Liao, Yu-Ting
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
8/9
,
pp. 255-269
Persistent link: https://www.econbiz.de/10014443964
Saved in:
2
Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
Saved in:
3
YouTube influencers : a new defense against childhood obesity?
Castonguay, Jessica
;
Messina, Nicole
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 211-227
Persistent link: https://www.econbiz.de/10013352830
Saved in:
4
An exploration of health-consciousness and character weight as factors influencing adolescents' perceptions of a healthy food ad
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 242-255
Persistent link: https://www.econbiz.de/10013352832
Saved in:
5
Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality
Lang, Mark
;
Beemer, Gary
;
Fernandez Gaviria, Paula
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
5
,
pp. 243-254
Persistent link: https://www.econbiz.de/10012623355
Saved in:
6
Marketing processed organic foods : the impact of promotional message framing (vice vs. virtue advertising) on perceptions of healthfulness
Anghelcev, George
;
McGroarty, Siobhan
;
Sar, Sela
; …
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
6
,
pp. 401-424
Persistent link: https://www.econbiz.de/10012287137
Saved in:
7
You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
8
Adolescents' responses to cereal ads : an assessment of weight and gender
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
8
,
pp. 785-804
Persistent link: https://www.econbiz.de/10012243706
Saved in:
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