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subject:"Zielgruppe"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~subject:"Brand image"
~subject:"Health"
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Zielgruppe
Brand image
Health
Advertising effects
9
Werbewirkung
9
Advertising
8
Consumer behaviour
8
Konsumentenverhalten
8
Werbung
8
Eating habit
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advertising
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Castonguay, Jessica
4
Bakir, Aysen
3
Blodgett, Jeffrey G.
2
Bang Nguyen Viet
1
Bogaert, Eline A. M.
1
Janssen, Loes
1
Liao, Yu-Ting
1
Lin, Jia-Yi
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
International journal of advertising : the quarterly review of marketing communications
48
Journal of business research : JBR
47
Journal of marketing communications
43
Journal of advertising : official publication of the American Academy of Advertising
38
Journal of advertising research
35
International journal of advertising : the review of marketing communications
32
The journal of product & brand management
31
Psychology & marketing
26
Journal of promotion management : JPM
22
Journal of promotion management : innovations in planning and applied research
18
The journal of brand management : an international journal
18
Journal of retailing and consumer services
17
Marketing letters : a journal of research in marketing
17
Young consumers : insight and ideas for responsible marketers
17
European journal of marketing : EJM
16
International journal of internet marketing and advertising : IJIMA
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Marketing : ZFP ; journal of research and management
13
Marketing intelligence & planning
12
The journal of consumer marketing
12
Asia Pacific journal of marketing and logistics
11
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Health marketing quarterly
9
International journal of consumer studies
9
International journal of hospitality management
9
Journal of global marketing
9
SpringerLink / Bücher
9
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of current issues and research in advertising : JCIRA
7
Journal of international consumer marketing
7
Journal of marketing research : JMR
7
European journal of marketing
6
International journal of sports marketing & sponsorship
6
Journal of consumer marketing
6
Journal of marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
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ECONIS (ZBW)
7
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1
The effects of positive valence and intensity of word-of-mouth and advertising on forming beer brand equity and purchase intentions
Wang, Edward Shih-Tse
;
Lin, Jia-Yi
;
Liao, Yu-Ting
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
8/9
,
pp. 255-269
Persistent link: https://www.econbiz.de/10014443964
Saved in:
2
Nutri-Score Vs. Nutrition Claim : the effects of incongruent front-of-pack nutritional information on consumer perceptions of product healthiness, brand attitude, and purchase inte...
Janssen, Loes
;
Bogaert, Eline A. M.
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
2/3
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014289609
Saved in:
3
Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
Saved in:
4
YouTube influencers : a new defense against childhood obesity?
Castonguay, Jessica
;
Messina, Nicole
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 211-227
Persistent link: https://www.econbiz.de/10013352830
Saved in:
5
An exploration of health-consciousness and character weight as factors influencing adolescents' perceptions of a healthy food ad
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 242-255
Persistent link: https://www.econbiz.de/10013352832
Saved in:
6
You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
7
Adolescents' responses to cereal ads : an assessment of weight and gender
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
8
,
pp. 785-804
Persistent link: https://www.econbiz.de/10012243706
Saved in:
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