Nutri-Score Vs. Nutrition Claim : the effects of incongruent front-of-pack nutritional information on consumer perceptions of product healthiness, brand attitude, and purchase intention
Year of publication: |
2023
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Authors: | Janssen, Loes ; Bogaert, Eline A. M. |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 29.2023, 2/3, p. 69-81
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Subject: | Nutri-Score | nutrition claim | perceived healthiness | brand attitude | purchase intention | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Ernährung | Nutrition | Produktinformation | Product information | Lebensmittel | Food | Ernährungsverhalten | Eating habit | Warenkennzeichnung | Product labelling | Werbewirkung | Advertising effects |
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