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subject:"Zielgruppe"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~subject:"Health"
~subject:"Online-Marketing"
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Health
Online-Marketing
Advertising effects
9
Werbewirkung
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8
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8
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8
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8
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Castonguay, Jessica
4
Bakir, Aysen
3
Blodgett, Jeffrey G.
2
Beemer, Gary
1
Fernandez Gaviria, Paula
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Lang, Mark
1
Liao, Yu-Ting
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Lin, Jia-Yi
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
International journal of advertising : the review of marketing communications
73
Journal of advertising research
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of marketing communications
61
International journal of advertising : the quarterly review of marketing communications
53
Journal of business research : JBR
52
International journal of internet marketing and advertising : IJIMA
50
Journal of promotion management : innovations in planning and applied research
38
Journal of advertising : official publication of the American Academy of Advertising
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
27
Journal of marketing research : JMR
24
Journal of promotion management : JPM
24
Psychology & marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Information systems research : ISR
17
Young consumers : insight and ideas for responsible marketers
17
International journal of electronic commerce : IJEC
16
European journal of marketing : EJM
15
Quantitative marketing and economics : QME
14
Health marketing quarterly
13
Journal of marketing research
13
Journal of current issues and research in advertising
12
Electronic commerce research
11
International journal of consumer studies
11
Journal of internet commerce
11
Journal of marketing
11
Marketing intelligence & planning
11
Marketing letters : a journal of research in marketing
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Marketing : ZFP ; journal of research and management
10
The journal of consumer marketing
10
Electronic commerce research and applications
9
European journal of marketing
9
Journal of current issues and research in advertising : JCIRA
9
Journal of retailing
9
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ECONIS (ZBW)
6
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1
The effects of positive valence and intensity of word-of-mouth and advertising on forming beer brand equity and purchase intentions
Wang, Edward Shih-Tse
;
Lin, Jia-Yi
;
Liao, Yu-Ting
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
8/9
,
pp. 255-269
Persistent link: https://www.econbiz.de/10014443964
Saved in:
2
YouTube influencers : a new defense against childhood obesity?
Castonguay, Jessica
;
Messina, Nicole
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 211-227
Persistent link: https://www.econbiz.de/10013352830
Saved in:
3
An exploration of health-consciousness and character weight as factors influencing adolescents' perceptions of a healthy food ad
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 242-255
Persistent link: https://www.econbiz.de/10013352832
Saved in:
4
Impact of an innovative video demonstration on perceptions and attitudes toward McDonald's product quality
Lang, Mark
;
Beemer, Gary
;
Fernandez Gaviria, Paula
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
5
,
pp. 243-254
Persistent link: https://www.econbiz.de/10012623355
Saved in:
5
You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
6
Adolescents' responses to cereal ads : an assessment of weight and gender
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
8
,
pp. 785-804
Persistent link: https://www.econbiz.de/10012243706
Saved in:
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