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subject:"Zielgruppe"
~isPartOf:"Journal of international consumer marketing"
~subject:"Konsumentenverhalten"
~type:"article"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Zielgruppe
Konsumentenverhalten
Advertising effects
31
Werbewirkung
31
Consumer behaviour
21
Advertising
20
Werbung
20
Brand management
5
Internet marketing
5
Markenführung
5
Online-Marketing
5
USA
5
United States
5
Brand image
4
Celebrity endorsement
4
Celebrity-Werbung
4
China
4
India
4
Indien
4
Markenimage
4
Print advertising
4
Printwerbung
4
Cultural identity
3
Kulturelle Identität
3
Language
3
Music
3
Musik
3
Sprache
3
Target group
3
purchase intention
3
Brand
2
Comparative advertising
2
Comparison
2
Designation of origin
2
Factor analysis
2
Faktorenanalyse
2
Foreign language
2
Fremdsprache
2
Green marketing
2
Herkunftsbezeichnung
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Article in journal
23
Aufsatz in Zeitschrift
23
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English
23
Author
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Allan, David
2
Anand, Sandip
2
Fazli-Salehi, Reza
2
Hornikx, Jos
2
Madadi, Rozbeh
2
Meurs, Frank van
2
Raja, Md Washim
2
Torres, Ivonne M.
2
Xue, Fei
2
Zúñiga, Miguel Ángel
2
Abolhasani, Morteza
1
Andrzejewski, Susan A.
1
Bakir, Aysen
1
Basil, Michael
1
Bezbaruah, Subhalakshmi
1
Blankson, Charles
1
Brahmbhatt, Kuldeep
1
Childs, Michelle
1
Chéron, Emmanuel J.
1
Clark, Ronald A.
1
Ekici, Nezahat
1
El Samad, Lamis
1
Erdogan, Bayram Zafer
1
Farah, Maya F.
1
Golrokhi, Zahra
1
Haytko, Diana L.
1
Hermans, Charles M.
1
Hilberink-Schulpen, Béryl
1
Hinson, Robert
1
Hof, Robert-Jan
1
Jung, Eunkyeong
1
Küster, Inés
1
Lee, Pei-Ling
1
Meng, Juan
1
Mora, Elísabet
1
Nagar, Komal
1
Nederstigt, Ulrike
1
Pan, Po-Lin
1
Parker, R. Stephen
1
Pau, Rodi C.
1
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Journal of international consumer marketing
Journal of business research : JBR
135
Journal of marketing communications
131
International journal of advertising : the review of marketing communications
129
International journal of advertising : the quarterly review of marketing communications
99
Journal of retailing and consumer services
68
Journal of promotion management : innovations in planning and applied research
67
Journal of advertising research
66
Journal of advertising : official publication of the American Academy of Advertising
64
Journal of promotion management : JPM
62
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
European journal of marketing : EJM
35
The journal of product & brand management
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
The journal of consumer marketing
29
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
Marketing : ZFP ; journal of research and management
24
Young consumers : insight and ideas for responsible marketers
24
International journal of hospitality management
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of marketing
21
European journal of marketing
20
Journal of global marketing
19
International journal of consumer studies
17
Journal of consumer behaviour : an international research review
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Journal of consumer marketing
16
Cogent business & management
15
Journal of marketing research
15
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ECONIS (ZBW)
23
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1
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10
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23
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1
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
2
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
3
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
4
Are podcast advertisements effective? : an emerging economy perspective
Bezbaruah, Subhalakshmi
;
Brahmbhatt, Kuldeep
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 215-233
Persistent link: https://www.econbiz.de/10014321467
Saved in:
5
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
6
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
7
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
8
Destination as product placement : an advertising strategy to impact beliefs and behavioral intentions
Jung, Eunkyeong
;
Childs, Michelle
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 178-193
Persistent link: https://www.econbiz.de/10012259374
Saved in:
9
The third-person perception of sex appeals in hedonic and utilitarian product ads
Ekici, Nezahat
;
Erdogan, Bayram Zafer
;
Basil, Michael
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10012259397
Saved in:
10
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
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