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subject:"Zielgruppe"
~person:"Ilicic, Jasmina"
~subject:"Konsumentenverhalten"
~type:"article"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Konsumentenverhalten
Advertising effects
13
Werbewirkung
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Consumer behaviour
8
Advertising
6
Werbung
6
Brand image
5
Markenimage
5
Brand management
4
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Ilicic, Jasmina
Gierl, Heribert
26
Pelsmacker, Patrick de
25
Dens, Nathalie
20
Septianto, Felix
18
Diehl, Sandra
12
Matthes, Jörg
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Hudders, Liselot
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bakir, Aysen
10
Buijzen, Moniek
10
Dodoo, Naa Amponsah
10
Eisend, Martin
10
Naderer, Brigitte
10
Pauwels, Koen
10
Rozendaal, Esther
10
Taylor, Charles Raymond
10
Terlutter, Ralf
10
Zúñiga, Miguel Ángel
10
Choi, Yung Kyun
9
Dahlén, Micael
9
Evans, Nathaniel J.
9
Kulczynski, Alicia
9
Stafford, Marla Royne
9
Bellman, Steven
8
Chan, Kara
8
Esch, Franz-Rudolf
8
Jang, Soocheong
8
Kareklas, Ioannis
8
Wen, Taylor Jing
8
Arora, Nilesh
7
Bae, Mikyeung
7
Bang Nguyen Viet
7
Baxter, Stacey M.
7
Boerman, Sophie C.
7
Cauberghe, Veroline
7
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Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
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Journal of promotion management : JPM
1
Qualitative market research : an international journal
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The journal of brand management : an international journal
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1
Sinfully decadent : priming effects of immoral advertising symbols on indulgence
Ilicic, Jasmina
;
Brennan, Stacey M.
;
Kulczynski, Alicia
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10012488850
Saved in:
2
To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
3
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
4
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
5
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
6
Ads aimed at dads : exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies
Baxter, Stacey M.
;
Kulczynski, Alicia
;
Ilicic, Jasmina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 970-982
Persistent link: https://www.econbiz.de/10011644537
Saved in:
7
Effectiveness of indecent language in advertising on young adult consumer attitudes and purchase intent
Ilicic, Jasmina
;
Blakemore, Jason
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 614-629
Persistent link: https://www.econbiz.de/10011433573
Saved in:
8
Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
Saved in:
9
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
10
Smoker's recall of fear appeal imagery : examining the effect of fear intensity and fear type
Rayner, Ethan
;
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 61-66
Persistent link: https://www.econbiz.de/10011284753
Saved in:
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