Smoker's recall of fear appeal imagery : examining the effect of fear intensity and fear type
Ethan Rayner; Stacey M. Baxter; Jasmina Ilicic
| Year of publication: |
2015
|
|---|---|
| Authors: | Rayner, Ethan ; Baxter, Stacey M. ; Ilicic, Jasmina |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 23.2015, 1, p. 61-66
|
| Subject: | Fear | Intensity | Physical harm | Social harm | Recall | Werbewirkung | Advertising effects | Angst | Anxiety | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011284753