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subject:"Zielgruppe"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Zielgruppe
Internet marketing
Advertising effects
5,093
Werbewirkung
5,093
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2,654
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2,654
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2,610
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2,582
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211
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Tucker, Catherine
14
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Rozendaal, Esther
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9
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8
Buijzen, Moniek
8
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8
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7
Dwivedi, Yogesh Kumar
7
Evans, Nathaniel J.
7
Jerath, Kinshuk
7
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7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Sreejesh, S.
7
Vashisht, Devika
7
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6
Ghose, Anindya
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Guitart, Ivan A.
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Pauwels, Koen
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Rutz, Oliver J.
6
Varan, Duane
6
Arora, Taanika
5
Bijmolt, Tammo H. A.
5
Cauberghe, Veroline
5
Chen, Huan
5
Choi, Yung Kyun
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Dens, Nathalie
5
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5
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5
Smith, Katherine Taken
5
Stienmetz, Jason L.
5
Vanwesenbeeck, Ini
5
Voorveld, Hilde
5
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International journal of advertising : the review of marketing communications
72
Journal of advertising research
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of marketing communications
61
International journal of advertising : the quarterly review of marketing communications
51
International journal of internet marketing and advertising : IJIMA
50
Journal of business research : JBR
50
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of advertising : official publication of the American Academy of Advertising
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
26
Journal of marketing research : JMR
24
Journal of promotion management : JPM
24
Psychology & marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Information systems research : ISR
17
Young consumers : insight and ideas for responsible marketers
17
International journal of electronic commerce : IJEC
16
European journal of marketing : EJM
15
Quantitative marketing and economics : QME
14
Journal of marketing research
13
Journal of current issues and research in advertising
12
Electronic commerce research
11
International journal of consumer studies
11
Journal of internet commerce
11
Marketing intelligence & planning
11
Marketing letters : a journal of research in marketing
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Journal of marketing
10
The journal of consumer marketing
10
Electronic commerce research and applications
9
Journal of current issues and research in advertising : JCIRA
9
Journal of retailing
9
Marketing : ZFP ; journal of research and management
9
Marketing science
9
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ECONIS (ZBW)
1,612
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
3
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
4
Generation Z's perception of privacy on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
5
The boundaries of a small company’s human voice : insights into dark humour in internet recruitment advertising
Oikarinen, Eeva-Liisa
- In:
Corporate reputation review
26
(
2023
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10014327311
Saved in:
6
Programmatic advertising in online retailing : consumer perceptions and future avenues
Ciuchita, Robert
;
Gummerus, Johanna Katariina
; …
- In:
Journal of service management
34
(
2023
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
Saved in:
7
Strategic social media marketing : an empirical analysis of sequential advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
8
Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
Saved in:
9
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
10
Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
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