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subject:"Zielgruppe"
~subject:"Konsumentenverhalten"
~subject:"Werbepsychologie"
~type:"journal"
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Zielgruppe
Konsumentenverhalten
Werbepsychologie
Advertising effects
19
Werbewirkung
19
Advertising
7
Advertising planning
7
Werbeplanung
7
Werbung
7
Deutschland
6
Germany
6
Market research
5
Marktforschung
5
Brand management
4
Markenführung
4
Marketing
3
Media usage
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Mediaanalyse
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Mediennutzung
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Meinungsforschung
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Opinion poll
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Advertising industry
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Advertising media
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Consumer behaviour
2
Measurement
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Messung
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Psychology of advertising
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Werbeträger
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Werbewirtschaft
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Anzeigenwerbung
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Deutschland <Bundesrepublik>
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Deutschland <Westliche Länder>
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Marketing management
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Marketingmanagement
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Massenmedien
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Media effect
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Mediadaten
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Mediaforschung
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Medienwirkung
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Operative Planung
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Presse
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4
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ECONIS (ZBW)
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1
Journal of targeting, measurement and analysis for marketing
London [u.a.] : Henry Stewart Publ.
-
Nachgewiesen 9.2000 - 20.2012
Persistent link: https://www.econbiz.de/10001547811
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2
Journal of targeting, measurement and analysis for marketing
Basingstoke : Palgrave Macmillan
;
1992/93-2004/05: …
-
1.1992/93 - 16.2007/08; 17.2009 - 20.2012
Persistent link: https://www.econbiz.de/10002835641
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3
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
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4
Journal of current issues and research in advertising
Abingdon, Oxon : Routledge, Taylor & Francis Group
;
…
-
Volume 14, issue 1 (1992)-
Persistent link: https://www.econbiz.de/10001640226
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