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Search: subject_exact:"Marktsegmentierung"
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Market segmentation
585
Marktsegmentierung
585
Consumer behaviour
230
Konsumentenverhalten
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Theorie
90
Theory
90
Marketing management
77
Marketingmanagement
77
market segmentation
67
Segmentation
66
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segmentation
52
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Dolnicar, Sara
8
Chawla, Deepak
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Rundle-Thiele, Sharyn
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Kruger, Martinette
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Dietrich, Timo
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Saayman, Melville
4
Sands, Sean
4
Bruwer, Johan
3
Chen, Jing
3
D'Souza, Clare M.
3
Gajanova, Lubica
3
Gomez-Arias, J. Tomas
3
Grün, Bettina
3
Kim, Seongseop
3
Kubacki, Krzysztof
3
Li, Jun
3
Nadanyiova, Margareta
3
Namin, Aidin
3
Parsad, Chandan
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Prashar, Sanjeev
3
Raza, Syed Asif
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Tkaczynski, Aaron
3
Araña, Jorge E.
2
Aschemann-Witzel, Jessica
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Balci, Gökcay
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Bonn, Mark Andrew
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Braouezec, Yann
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Cetin, Ismail Bilge
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Chen, Bintong
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Cho, Meehee
2
Clarke, Ann Højbjerg
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Deshmukh, Arun Kumar
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Dutta, Goutam
2
Díaz, Estrella
2
Elmachtoub, Adam N.
2
Eusébio, Celeste
2
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Journal of retailing and consumer services
20
Segmentation in social marketing : process, methods and application
11
Tourism management : research, policies, practice
11
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Journal of strategic marketing
9
European journal of operational research : EJOR
8
International journal of wine business research
8
Journal of revenue and pricing management
8
International journal of contemporary hospitality management
7
Journal of business research : JBR
7
Journal of marketing analytics : JMA
7
Journal of travel and tourism marketing
7
Marketing intelligence & planning
7
Tourism economics : the business and finance of tourism and recreation
7
The international review of retail, distribution and consumer research
6
Asia Pacific journal of marketing and logistics
5
Handbook of research on ethnic and intra-cultural marketing
5
International journal of hospitality management
5
International journal of wine business research : IJWBR
5
Journal of financial economics
5
Journal of food products marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of vacation marketing : an international journal
5
Market : review for marketing theory and practice
5
Technological forecasting & social change : an international journal
5
Tourism management perspectives : TMP
5
Applied economics
4
Applied economics letters
4
Economics letters
4
Journal of air transport management
4
Journal of international economics
4
Journal of vacation marketing
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
American economic review
3
Australasian marketing journal
3
Economic modelling
3
Electronic commerce research
3
European journal of marketing : EJM
3
Health marketing quarterly
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ECONIS (ZBW)
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1
Pricing and structuring product trials : separate versus mixed wine tastings
Jalili, Monire
;
Çil, Eren B.
;
Pangburn, Michael S.
- In:
European journal of operational research : EJOR
312
(
2024
)
2
,
pp. 668-683
Persistent link: https://www.econbiz.de/10014456313
Saved in:
2
Understanding the impacts of dark pools on price discovery
Ye, Linlin
- In:
Journal of financial markets
68
(
2024
),
pp. 1-39
Persistent link: https://www.econbiz.de/10014491076
Saved in:
3
Beyond labels : segmenting the Gen Z market for more effective marketing
Van den Bergh, Joeri
;
Pelsmacker, Patrick de
;
Worsley, Ben
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10014511542
Saved in:
4
Customer preferences for staycation package attributes
Qiu, Richard T. R.
;
King, Brian
;
Tang, Mei Fung Candy
; …
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10014483843
Saved in:
5
Experiences in a wine tourism destination from the visitors' perspective
Amaral, Marcia Mariluz
;
Kuhn, Vitor Roslindo
;
Anjos, …
- In:
International journal of wine business research
36
(
2024
)
1
,
pp. 85-102
Persistent link: https://www.econbiz.de/10014484108
Saved in:
6
A toast to emerging terroir : exploring consumer attitudes toward local wine in Ukraine
Hanchukova, Oleksandra
;
Velikova, Natalia
;
Motuzenko, Olena
- In:
International journal of wine business research
36
(
2024
)
1
,
pp. 141-159
Persistent link: https://www.econbiz.de/10014484124
Saved in:
7
Market segmentation and competition in health insurance
Dickstein, Michael J.
;
Ho, Katherine
;
Mark, Nathaniel
- In:
Journal of political economy
132
(
2024
)
1
,
pp. 96-148
Persistent link: https://www.econbiz.de/10014467245
Saved in:
8
Market segment, organizational form, and information technology fit
Bennett, Victor Manuel
;
Black, Ines
;
Hall, Todd
- In:
Strategy Science
9
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014520203
Saved in:
9
New insights into hotel customer's revisiting intentions, based on big data
Marandi, Aliakbar
;
Tasavori, Misagh
;
Najmi, Manoochehr
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 292-311
Persistent link: https://www.econbiz.de/10014483426
Saved in:
10
Digital empowerment and export quality : the moderate effect of market segmentation
Zhang, Qianxiao
;
Duan, Yixue
- In:
Finance research letters
63
(
2024
),
pp. 1-6
Persistent link: https://www.econbiz.de/10014531394
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