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type:"article"
~isPartOf:"Australasian marketing journal"
~subject:"Gemeinnützige Organisation"
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Gemeinnützige Organisation
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Nonprofit-Marketing
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Australasian marketing journal
International review on public and non-profit marketing
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Journal of philanthropy and marketing
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Nonprofit management & leadership
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Journal of business research : JBR
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Nonprofit marketing : sectoral applications
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Psychology & marketing
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International journal of nonprofit & voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Sport management review
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International journal of Islamic and Middle Eastern finance and management
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of electronic commerce : IJEC
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International journal of nonprofit and voluntary sector marketing
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of Islamic marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of the Academy of Marketing Science
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Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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MIS quarterly
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Management research review
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Marketing theory
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Nonprofit and voluntary sector quarterly
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Public relations in the nonprofit sector : theory and practice
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Bringing marketing into nonprofit organisations : a managerial nightmare!
Chad, Paul
;
Kyriazis, Elias
;
Motion, Judy
- In:
Australasian marketing journal
22
(
2014
)
4
,
pp. 342-349
Persistent link: https://www.econbiz.de/10010472718
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