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type:"article"
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~isPartOf:"Journal of nonprofit & public sector marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Konsumentenverhalten
Markenimage
Nonprofit marketing
72
Nonprofit-Marketing
72
Nonprofit organization
32
Nonprofit-Organisation
32
Fundraising
23
Marketing management
12
Marketingmanagement
12
USA
12
United States
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Brand management
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Markenführung
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Australien
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Brand image
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nonprofit marketing
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Kirche
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Bourgeon-Renault, Dominique
1
Celly, Kirti Sawhney
1
Dato-on, Mary Conway
1
Du, Lanying
1
Erlandsson, Arvid
1
Febriani, Dea Mariska
1
Gombault, Anne
1
Hou, Jundong
1
Hudson, Jane
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Karabas, Ismail
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Katz, Hagai
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Keller, Eileen Weisenbach
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King, Skyler
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Knepper, Brenda
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Laidler-Kylander, Nathalie
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Le Gall-Ely, Marine
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Nilsson, Artur
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Petr, Christine
1
Sargeant, Adrian
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Scollen, Rebecca
1
Selamet, Juhri
1
Shaw, Doris
1
Shen, Anyuan
1
Simonin, Bernard L.
1
Swift, Amanda
1
Tian, Zhilong
1
Urbain, Caroline
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International journal of nonprofit and voluntary sector marketing
Journal of nonprofit & public sector marketing
International review on public and non-profit marketing
11
Journal of business research : JBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
3
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing for higher education
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of philanthropy and marketing
2
Nonprofit and voluntary sector quarterly
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Nonprofit management & leadership
2
Psychology & marketing
2
The journal of brand management : an international journal
2
Contemporary research in e-branding
1
Cultural studies and anti-consumerism : a critical encounter
1
Green advertising and the reluctant consumer
1
Handbook of research on effective marketing in contemporary globalism
1
Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
1
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
1
Human resource management in the nonprofit sector : passion, purpose and professionalism
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit & voluntary sector marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Korruption, Strafe und Vertrauen, Verteilungs- und Steuergerechtigkeit, Umweltethik, Ordnungsfragen
1
Management research review
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ECONIS (ZBW)
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1
Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda
;
Karabas, Ismail
;
King, Skyler
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
Saved in:
2
Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid
;
Nilsson, Artur
;
Västfjäll, Daniel
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
Saved in:
3
College students' intention to volunteer for non-profit organizations : does brand image make a difference?
Febriani, Dea Mariska
;
Selamet, Juhri
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10012200067
Saved in:
4
The impact of familiarity and perceived trustworthiness and influence on donations to nonprofits : an unaided recall study
Katz, Hagai
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10011880041
Saved in:
5
First-year donation behavior and risk of supporter lapse
Shen, Anyuan
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 212-224
Persistent link: https://www.econbiz.de/10011618270
Saved in:
6
NPO branding : preliminary lessons from major players
Keller, Eileen Weisenbach
;
Dato-on, Mary Conway
;
Shaw, Doris
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10003978428
Saved in:
7
The California State University : a case on branding the largest public university system in the US
Celly, Kirti Sawhney
;
Knepper, Brenda
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10003978458
Saved in:
8
The effects of nonprofit brand equity on individual giving intention : mediating by the self-concept of individual donor
Hou, Jundong
;
Du, Lanying
;
Tian, Zhilong
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
3
,
pp. 215-229
Persistent link: https://www.econbiz.de/10003882278
Saved in:
9
How international nonprofits build brand equity
Laidler-Kylander, Nathalie
;
Simonin, Bernard L.
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003819443
Saved in:
10
Regional voices talk theatre : audience development for the performing arts
Scollen, Rebecca
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003689778
Saved in:
1
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