Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Year of publication: |
2022
|
---|---|
Authors: | Swift, Amanda ; Karabas, Ismail ; King, Skyler |
Subject: | cause marketing | CSR | foundations | impact philanthropy | nonprofit marketing | trust | Corporate Social Responsibility | Corporate social responsibility | Fundraising | Wohltätigkeit | Charity | Konsumentenverhalten | Consumer behaviour | Nonprofit-Marketing | Nonprofit marketing | Nonprofit-Organisation | Nonprofit organization | Vertrauen | Confidence | Marketingmanagement | Marketing management | Cause-Related Marketing | Cause-related marketing | Stiftung | Foundation | Sponsoring | Sponsorship |
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