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type:"article"
~isPartOf:"International journal of services technology and management"
~subject:"Brand"
~subject:"Vertrauen"
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Search: subject_exact:"Markenidentität"
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structural equation modelling
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International journal of services technology and management
Journal of business research : JBR
195
The journal of brand management : an international journal
164
The journal of product & brand management
161
Journal of retailing and consumer services
101
European journal of marketing : EJM
45
Psychology & marketing
45
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
33
International journal of hospitality management
31
Journal of marketing communications
31
Marketing letters : a journal of research in marketing
29
International journal of consumer studies
28
Journal of international consumer marketing
28
The journal of consumer marketing
28
Journal of global marketing
25
European journal of marketing
24
Journal of strategic marketing
23
International marketing review
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Cogent business & management
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Journal of marketing
20
Journal of promotion management : JPM
19
Journal of the Academy of Marketing Science
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of market research : JMRS ; the journal of the Market Research Society
18
Journal of fashion marketing and management
18
Journal of promotion management : innovations in planning and applied research
18
Journal of international marketing
17
The IUP journal of brand management : IJBRM
17
Young consumers : insight and ideas for responsible marketers
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Marketing : ZFP ; journal of research and management
16
International journal of advertising : the quarterly review of marketing communications
15
International journal of market research
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of hospitality marketing & management
15
Journal of marketing management : MM
15
Qualitative market research : an international journal
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1
Interactivity, engagement, trust, purchase intention and word-of-mouth : a moderated mediation study
Liao, Shu-Hsien
;
Chung, Yu-Chun
;
Chang, Wen-Jung
- In:
International journal of services technology and management
25
(
2019
)
2
,
pp. 116-137
Persistent link: https://www.econbiz.de/10012101573
Saved in:
2
Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
3
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
4
A model of online trust for travel products
Choi, Dorothy K. Y.
;
Au, Norman
- In:
International journal of services technology and management
15
(
2011
)
1/2
,
pp. 132-146
Persistent link: https://www.econbiz.de/10008986869
Saved in:
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