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type:"article"
~isPartOf:"International journal of services technology and management"
~subject:"Vertrauen"
~subject:"Virales Marketing"
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Search: subject_exact:"Markenidentität"
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Vertrauen
Virales Marketing
Brand image
9
Markenimage
9
Consumer behaviour
6
Konsumentenverhalten
6
Brand management
5
Markenführung
5
Viral marketing
4
Confidence
3
Structural equation model
3
Strukturgleichungsmodell
3
structural equation modelling
3
Internet marketing
2
Online-Marketing
2
Social Web
2
Social web
2
WOM
2
brand image
2
consumer behaviour
2
moderating effect
2
purchase intention
2
word-of-mouth
2
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand
1
China
1
Classification
1
Computerspiel
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Cosmetics
1
Cruise
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Customer satisfaction
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Designation of origin
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5
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Chung, Yu-Chun
2
Liao, Shu-Hsien
2
Au, Norman
1
Chang, Wen-Jung
1
Chang, Wen-jung
1
Choi, Dorothy K. Y.
1
Chung, Yu-chun
1
Li, Dekui
1
Liao, Shu-hsien
1
Lin, Keng-Yi
1
Xiao, Zhehui
1
Zhang, Jinlong
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International journal of services technology and management
The journal of product & brand management
32
Journal of business research : JBR
31
Journal of retailing and consumer services
29
International journal of hospitality management
17
The journal of brand management : an international journal
17
Journal of hospitality marketing & management
13
Asia Pacific journal of marketing and logistics
11
International journal of internet marketing and advertising : IJIMA
10
Journal of marketing communications
10
Psychology & marketing
9
International journal of consumer studies
8
Journal of international consumer marketing
8
Marketing intelligence & planning
8
Cogent business & management
7
Journal of global marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
European journal of marketing : EJM
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing
5
Journal of marketing for higher education
5
The international review of retail, distribution and consumer research
5
The journal of consumer marketing
5
Corporate reputation review
4
Economic research
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
International journal of contemporary hospitality management
4
International journal of retail & distribution management
4
International journal of technology marketing : IJTMkt
4
International review on public and non-profit marketing
4
Journal of Islamic marketing
4
Journal of business ethics : JOBE
4
Journal of marketing research : JMR
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ECONIS (ZBW)
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1
Interactivity, engagement, trust, purchase intention and word-of-mouth : a moderated mediation study
Liao, Shu-Hsien
;
Chung, Yu-Chun
;
Chang, Wen-Jung
- In:
International journal of services technology and management
25
(
2019
)
2
,
pp. 116-137
Persistent link: https://www.econbiz.de/10012101573
Saved in:
2
The effect of e-WOM on country image and purchase intention : an empirical study on Korean cosmetic products in China
Xiao, Zhehui
;
Zhang, Jinlong
;
Li, Dekui
- In:
International journal of services technology and management
22
(
2016
)
1/2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011645266
Saved in:
3
A clash of personality? : the relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective : generation as the moderator
Liao, Shu-Hsien
;
Chung, Yu-Chun
;
Lin, Keng-Yi
- In:
International journal of services technology and management
21
(
2015
)
1/2/3
,
pp. 111-126
Persistent link: https://www.econbiz.de/10011442810
Saved in:
4
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
5
A model of online trust for travel products
Choi, Dorothy K. Y.
;
Au, Norman
- In:
International journal of services technology and management
15
(
2011
)
1/2
,
pp. 132-146
Persistent link: https://www.econbiz.de/10008986869
Saved in:
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