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type:"article"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of philanthropy and marketing"
~subject:"Markenimage"
~subject:"Nonprofit-Organisation"
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Search: subject_exact:"Nonprofit-Marketing"
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Markenimage
Nonprofit-Organisation
Nonprofit marketing
48
Nonprofit-Marketing
48
Nonprofit organization
33
Fundraising
26
Charitable organization
15
Charity
15
Gemeinnützige Organisation
15
Wohltätigkeit
15
Consumer behaviour
12
Konsumentenverhalten
12
Social Web
7
Social web
7
Brand management
6
Cause-Related Marketing
6
Cause-related marketing
6
Internet marketing
6
Markenführung
6
Motivation
6
Online-Marketing
6
Altruism
5
Altruismus
5
Emotion
5
Marketing management
5
Marketingmanagement
5
Beziehungsmarketing
4
Confidence
4
Ehrenamtliche Arbeit
4
Personality psychology
4
Persönlichkeitspsychologie
4
Relationship marketing
4
Vertrauen
4
Voluntary work
4
nonprofit organizations
4
Advertising effects
3
Bibliometrics
3
Bibliometrie
3
Brand image
3
Donation
3
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34
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34
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Chambers, Suzanne K.
2
Dunn, Jeff
2
Hyde, Melissa K.
2
Lee, Young-Joo
2
Legg, Melissa
2
Ng, Shu Kay
2
Scuffham, Paul A.
2
Stein, Kevin
2
Waters, Richard D.
2
Won, Doyeon
2
Acebrón, Laurentino Bello
1
Al-Wugayan, Adel A. A.
1
Amelia, Seyla Rizky
1
Auger, Giselle A.
1
Awad, Manar
1
Bang, Heyjin
1
Bauer, Steven
1
Bizzarri, Alex
1
Bortree, Denise Sevick
1
Brown, Allison D.
1
Campagnaro Teixeira, Arilda Magna
1
Cardinali, Silvio
1
Carvalho, Amélia
1
Chiu, Weisheng
1
Costa Júnior, Lindemberg
1
Darrat, Mohamad
1
Davis, Ashley
1
Deb, Madhurima
1
Dewi, Miranti Kartika
1
Duarte, Paulo
1
Ferreira, Marisa R.
1
Florenthal, Bela
1
Gao, Guanlin
1
García, Marta Rey
1
Geegan, Sarah A.
1
George, Ansley M.
1
Gomez-Arias, J. Tomas
1
González, Luis Ignacio Álvarez
1
Graça, Sandra Simas
1
Grumbein, Adriane
1
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International review on public and non-profit marketing
Journal of philanthropy and marketing
Journal of nonprofit & public sector marketing
25
Nonprofit management & leadership
12
International journal of nonprofit and voluntary sector marketing
10
Nonprofit and voluntary sector quarterly
8
Journal of business research : JBR
6
International journal of nonprofit & voluntary sector marketing
4
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
4
Nonprofit marketing : sectoral applications
4
The evolution of nonprofit marketing
4
Nonprofit-PR
3
Psychology & marketing
3
The Jossey-Bass handbook of nonprofit leadership and management
3
Administrative Sciences : open access journal
2
Australasian marketing journal
2
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing for higher education
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of public policy & marketing
2
Management : journal of contemporary management issues
2
Management communication quarterly : an international journal
2
Marketing theory
2
Public relations in the nonprofit sector : theory and practice
2
Sport management review
2
The Routledge companion to nonprofit marketing
2
The journal of brand management : an international journal
2
A - Cu
1
A handbook of corporate governance and social responsibility
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Aufgabendefinition, Selbstdarstellung und Marketing von Non-Profit-Organisationen
1
Behavioral research in accounting
1
Business research quarterly : BRQ
1
Corporate reputation review : an international journal
1
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ECONIS (ZBW)
34
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1
The state-of-the-art and future research directions in bequest fundraising by nonprofit organizations : a systematic literature review
Bizzarri, Alex
;
Cardinali, Silvio
- In:
Journal of philanthropy and marketing
28
(
2023
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014318444
Saved in:
2
Evaluation in nonprofit organizations : a defense of perception as a managerial and scientific tool
Plaisance, Guillaume
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10014439361
Saved in:
3
A thematic analysis of fundraiser characteristics in high-quality major donor fundraising relationships in US higher education
Shaker, Genevieve G.
- In:
Journal of philanthropy and marketing
28
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014318428
Saved in:
4
The scope of "marketing" research in the nonprofit sector : lessons from the last 20 years literature
Jung, Jihye
;
Kim, Minjung
;
Suh, Jiwon
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014438972
Saved in:
5
Characteristics that predict volunteer retention and fundraising in community-based challenge events
Dunn, Jeff
;
Ng, Shu Kay
;
Hyde, Melissa K.
;
Legg, Melissa
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-7
Persistent link: https://www.econbiz.de/10013460869
Saved in:
6
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
7
Engaging a new generation of donors : a relationship management theory approach to communication between nonprofits and millennials
Parker, Kimberly A.
;
Geegan, Sarah A.
;
Pfeiffer, Samantha N.
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014450569
Saved in:
8
The role of request precision and perceived efficacy in increasing charitable donations
Hershberger, Edmund
;
Hair, Michael
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013460860
Saved in:
9
From axial codes to Z-scores : charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Mar...
Waters, Richard D.
;
Auger, Giselle A.
;
Bortree, Denise …
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
Saved in:
10
Online social network fundraising : threats and potentialities
Wymer, Walter
;
Čačija, Ljiljana Najev
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014439340
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