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type:"article"
~isPartOf:"Journal of international economics"
~isPartOf:"Journal of international marketing"
~subject:"Markenführung"
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Markenführung
Rules of origin
11
Ursprungsregeln
9
Designation of origin
8
Herkunftsbezeichnung
8
Consumer behaviour
5
Konsumentenverhalten
5
Brand image
4
Markenimage
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country of origin
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Brand
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Brand management
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Markenartikel
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Außenwirtschaftspolitik
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Bestimmungslandprinzip
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Demand shocks
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Destination principle
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Firm heterogeneity
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Foreign economic policy
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Free trade agreement
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Freihandelsabkommen
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Handelsabkommen
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Imperfect competition
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Multinationales Unternehmen
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Schock
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Shock
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Steuerharmonisierung
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Tax harmonization
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Theorie
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Theory
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Transnational corporation
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Unvollkommener Wettbewerb
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Auslandsinvestition
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Bekleidung
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Betriebliche Standortwahl
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China
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Clothing
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Azzari, Vitor
1
Balabanis, George
1
Diamantopoulos, Adamantios
1
Guissoni, Leandro Angotti
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Herz, Marc Florian
1
Qiao, Jiayu
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Rodrigues, Jonny Mateus
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Scornavacca, Eusebio
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Journal of international economics
Journal of international marketing
Journal of business research : JBR
7
Asia Pacific journal of marketing and logistics
5
International marketing review
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
The journal of brand management : an international journal
3
Journal of fashion marketing and management
2
Journal of promotion management : JPM
2
Journal of strategic marketing
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Journal of the Academy of Marketing Science
2
Asia Pacific business review
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal
1
Baltic journal of management
1
Contemporary economics
1
Country of origin effect : looking back and moving forward
1
Indian journal of economics & business : IJEB
1
International journal of business and globalisation : IJBG
1
International journal of business information systems : IJBIS
1
International journal of management and economics
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International journal of strategic change management : IJSCM
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Journal of Asia Pacific business
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Journal of consumer behaviour : an international research review
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Journal of euromarketing
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Journal of global fashion marketing : JGfM
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Journal of international business
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Market : review for marketing theory and practice
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research in consumer behavior
1
Strategic change : SC ; briefings in entrepreneurial finance
1
The globalisation of Chinese business : implications for multinational investors
1
The journal of product & brand management
1
Wine Economics and Policy
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Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
2
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
3
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
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