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type:"article"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Betriebliche Wertschöpfung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Supplier management"
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Betriebliche Wertschöpfung
Lieferantenmanagement
6
Supplier relationship management
6
Beziehungsmarketing
5
Relationship marketing
5
Customer integration
3
Kundenintegration
3
Value creation
3
B-to-B-Marketing
2
Business-to-business marketing
2
Consumer behaviour
2
Customer value
2
E-commerce
2
Electronic Commerce
2
Internet
2
Konsumentenverhalten
2
Kundenwert
2
Marketing management
2
Marketingmanagement
2
Value co-creation
2
B2B
1
B2C
1
Brand architecture
1
Brand management
1
Customer engagement
1
Customer value co-creation behaviour
1
Internet marketing
1
Live streaming
1
Markenarchitektur
1
Markenführung
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Online retailing
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Online-Handel
1
Online-Marketing
1
Stakeholder
1
Virtual reality
1
Virtuelle Realität
1
business relationships
1
business-to-business
1
corporate brand
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customer relational orientation
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Aufsatz in Zeitschrift
Collection of articles of several authors
Article in journal
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English
3
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Anh Dung Vu
1
Corsaro, Daniela
1
Leoni, Luna
1
Mingione, Michela
1
Thi Bich Hanh Tran
1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Industrial marketing management : the international journal for industrial and high-tech firms
56
The journal of business & industrial marketing
25
Journal of business research : JBR
16
International journal of production economics
10
Journal of business-to-business marketing
10
Journal of purchasing and supply management
9
International journal of value chain management : IJVCM
8
Marketing theory
8
Supply chain management
6
Supply chain management : an international journal
6
European management journal
5
International journal of physical distribution & logistics management : IJPD & LM
5
International journal of production research
5
European journal of marketing : EJM
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of automotive technology and management : IJATM
4
International journal of services and operations management
4
Journal of service management
4
Management decision : MD
4
Strategic management journal
4
The journal of services marketing
4
The journal of supply chain management : a global review of purchasing and supply
4
Business process management journal
3
Electronic markets : the international journal on networked business
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
Journal of business market management : JBM
3
Markenartikel : das Magazin für Markenführung
3
The European journal of development research : journal of the European Association of Development Research and Training Institutes (EADI)
3
The international journal of logistics management
3
Administrative Sciences : open access journal
2
Agricultural and Food Economics : AFE
2
Asia Pacific business review
2
Business horizons
2
Competition & change : the journal of global business and political economy
2
Information systems and e-business management : ISeB
2
International journal of economic policy in emerging economies
2
International journal of integrated supply management : IJISM
2
International journal of physical distribution and logistics management
2
International journal of procurement management
2
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ECONIS (ZBW)
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From customer value co-creation behaviour to customer perceived value
Thi Bich Hanh Tran
;
Anh Dung Vu
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 993-1026
Persistent link: https://www.econbiz.de/10012607867
Saved in:
2
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
3
Value co-destruction and its effects on value appropriation
Corsaro, Daniela
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 100-127
Persistent link: https://www.econbiz.de/10012178690
Saved in:
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