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~isPartOf:"Journal of strategic marketing"
~subject:"Automotive industry"
~subject:"Automotive supplier industry"
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Journal of strategic marketing
Asian journal of management cases
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
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Market segmentation strategies for complex automotive products
Taylor-West, Paul
;
Saker, Jim
;
Champion, Donna
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 266-283
Persistent link: https://www.econbiz.de/10012202810
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