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type:"article"
~isPartOf:"Journal of strategic marketing"
~subject:"Automotive supplier industry"
~subject:"Zielgruppe"
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Automotive supplier industry
Zielgruppe
Market segmentation
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Marktsegmentierung
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Marketing management
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Marketingmanagement
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Beziehungsmarketing
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Cluster analysis
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Relationship marketing
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segmentation
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Canhoto, Ana Isabel Domingos
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Clark, Moira
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Fennemore, Paul
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Journal of strategic marketing
Handbuch Zielgruppenmanagement
5
Journal of retailing and consumer services
4
Journal of vacation marketing : an international journal
4
Tourism management : research, policies, practice
4
Journal of customer behaviour
3
Journal of marketing analytics : JMA
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Marketing intelligence & planning
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Methoden zur erfolgreichen Marktsegmentbearbeitung
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Young consumers : insight and ideas for responsible marketers
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
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International journal of hospitality management
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International journal of market research
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International journal of physical distribution & logistics management : IJPD & LM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business research : JBR
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Journal of food products marketing
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Journal of marketing for higher education
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Kellogg on marketing
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Services marketing quarterly
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The journal of consumer marketing
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Tourism management perspectives : TMP
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Trends and Issues in Global Tourism 2008
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Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
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Agricultural finance review
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Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Annals of operations research ; volume 254, numbers 1/2 (July 2017)
1
Asia Pacific journal of marketing and logistics
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Benchmarking : an international journal ; BIJ
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
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Electronic commerce research
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Enlightening tourism : ET ; a pathmaking journal
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European Sport management quarterly : ESMQ
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Market segmentation strategies for complex automotive products
Taylor-West, Paul
;
Saker, Jim
;
Champion, Donna
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 266-283
Persistent link: https://www.econbiz.de/10012202810
Saved in:
2
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
3
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Saved in:
4
Emerging segmentation practices in the age of the social customer
Canhoto, Ana Isabel Domingos
;
Clark, Moira
;
Fennemore, Paul
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 413-428
Persistent link: https://www.econbiz.de/10009781110
Saved in:
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