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~isPartOf:"Journal of strategic marketing"
~subject:"Automotive supplier industry"
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Journal of strategic marketing
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Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
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Market segmentation strategies for complex automotive products
Taylor-West, Paul
;
Saker, Jim
;
Champion, Donna
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 266-283
Persistent link: https://www.econbiz.de/10012202810
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