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type:"article"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing intelligence & planning"
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Search: subject_exact:"Markenidentität"
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Brand image
177
Markenimage
177
Brand management
97
Markenführung
97
Consumer behaviour
92
Konsumentenverhalten
92
Tourism marketing
63
Tourismusmarketing
63
Destination management
59
Destinationsmanagement
59
Holiday behaviour
49
Urlaubsverhalten
49
Beziehungsmarketing
42
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42
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41
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41
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38
Markenartikel
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27
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destination image
24
Customer satisfaction
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Online-Marketing
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10
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Han, Heesup
8
Hyun, Sunghyup Sean
5
Kumar, Vikas
5
Yu, Jongsik
4
Cai, Liping A.
3
Hahm, Jeeyeon
3
Kaushik, Arun Kumar
3
Li, Mimi
3
Mendes, Júlio
3
Pike, Steven
3
Tung, Vincent Wing Sun
3
Ahn, Jiseon
2
Breiter Terry, Deborah
2
Chen, Chun-Chu
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Chua, Bee-Lia
2
Chung, Jin-young
2
Hollebeek, Linda D.
2
Huang, Zhuowei
2
Kim, Dae-Young
2
Kotsi, Filareti
2
Lehto, Xinran Y.
2
Merrilees, Bill
2
Moon, Hyoungeun
2
Oliveira, Marta Olivia Rovedder de
2
Phau, Ian
2
Qu, Hailin
2
Rahman, Zillur
2
Stylidis, Dimitrios
2
Tasci, Asli DA
2
Wang, Youcheng
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Wong, IpKin Anthony
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Yagüe Guillén, María Jésus
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Abdullah, Zulhamri
1
Abreu Novais, Margarida
1
Abubakar, Abubakar Mohammed
1
Agapito, Dora
1
Agbemabiese, George Cudjoe
1
Agrawal, Ashima
1
Ahmad, Naveed
1
Ahn, Young-joo
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Journal of travel and tourism marketing
Marketing intelligence & planning
Journal of business research : JBR
473
The journal of brand management : an international journal
333
The journal of product & brand management
304
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
106
Tourism management : research, policies, practice
99
Journal of marketing communications
90
International journal of hospitality management
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Journal of global marketing
62
Journal of marketing management : MM
62
Industrial marketing management : the international journal for industrial and high-tech firms
61
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
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ECONIS (ZBW)
177
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177
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
Saved in:
5
Cross-border destination image for sustainable tourism development in peripheral areas
Maldonado-López, Belén
;
Ledesma-Chaves, Pablo
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 614-639
Persistent link: https://www.econbiz.de/10014513673
Saved in:
6
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
7
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
8
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
9
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
10
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
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