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type:"article"
~isPartOf:"The challenge of BRIC multinationals"
~isPartOf:"Transcultural marketing for incremental and radical innovation"
~subject:"Brazil"
~type_genre:"Fallstudie"
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The challenge of BRIC multinationals
Transcultural marketing for incremental and radical innovation
The international journal of entrepreneurship and innovation
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Zeitschrift für Unternehmensgeschichte
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ECONIS (ZBW)
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JAC Motors - how a Chinese car manufacturer successfully fapproached the Brazilian market
Silva, Susana C.
- In:
The challenge of BRIC multinationals
,
(pp. 653-672)
.
2017
Persistent link: https://www.econbiz.de/10011583757
Saved in:
2
Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
Hume, Margee
;
Johnston, Paul
;
Argar, Mark
;
Hume, Craig
- In:
Transcultural marketing for incremental and radical …
,
(pp. 147-165)
.
2014
Persistent link: https://www.econbiz.de/10010211701
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