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type:"article"
~person:"Abedzadeh, Najmeh"
~person:"Antheunis, Marjolijn L."
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Customer data
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Abedzadeh, Najmeh
Antheunis, Marjolijn L.
Plangger, Kirk
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International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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Enhancing the effects of social network site marketing campaigns : if you want consumers to like you, ask them about themselves
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010362925
Saved in:
2
Using CLV for modelling churn and customer retention
Abedzadeh, Najmeh
;
Nematbakhsh, MohammadAli
- In:
International journal of electronic marketing and …
5
(
2012
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009699817
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