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type:"article"
~person:"Bürkle, Hans"
~person:"Hammervoll, Trond"
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Niche marketing strategy
10
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10
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6
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2
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Bürkle, Hans
Hammervoll, Trond
Toften, Kjell
8
Geels, Frank W.
4
Alonso, Abel Duarte
3
Eckert, Jochen
3
Greenhalgh, Greg
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Hinz, Oliver
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Kemp, René
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Lopolito, Antonio
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Telang, Rahul
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Benhamou, Françoise
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Windrum, Paul
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Journal of food products marketing
2
Marketing intelligence & planning
2
Mythos Strategie : mit der richtigen Strategie zur Marktführerschaft ; die Erfolgsstrategien von 15 regionalen und globalen Marktführern
2
European journal of marketing : EJM
1
International journal of entrepreneurship and innovation management
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International journal of globalisation and small business : IJGSB
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ECONIS (ZBW)
10
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1
The strategic value of niche importers in international marketing channels
Hammervoll, Trond
;
Toften, Kjell
- In:
International journal of globalisation and small …
6
(
2014
)
2
,
pp. 119-129
Persistent link: https://www.econbiz.de/10011348082
Saved in:
2
Niche firms and partnerships in international food supply chains
Toften, Kjell
;
Hammervoll, Trond
- In:
Journal of food products marketing
20
(
2014
)
1
,
pp. 36-54
Persistent link: https://www.econbiz.de/10010355138
Saved in:
3
Niche marketing research : status and challenges
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009760646
Saved in:
4
International market selection and growth strategies for niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
International journal of entrepreneurship and …
13
(
2011
)
3/4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10009153196
Saved in:
5
Von der Nische zum Weltmarktführer - die Belimo AG
Hütte, Anton H.
;
Sanche, Jacques
;
Bürkle, Hans
- In:
Mythos Strategie : mit der richtigen Strategie zur …
,
(pp. 49-60)
.
2010
Persistent link: https://www.econbiz.de/10003920442
Saved in:
6
Nischen finden durch Spezialisierung
Bürkle, Hans
- In:
Mythos Strategie : mit der richtigen Strategie zur …
,
(pp. 235-247)
.
2010
Persistent link: https://www.econbiz.de/10003920532
Saved in:
7
Strategic orientation of niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
2
,
pp. 108-121
Persistent link: https://www.econbiz.de/10008757400
Saved in:
8
Niche marketing and strategic capabilities : an expoloratory study of specialised firms
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 736-753
Persistent link: https://www.econbiz.de/10009513556
Saved in:
9
Niche firms and the role of commitment: an exploratory study of seafood exporters
Toften, Kjell
;
Hammervoll, Trond
- In:
Journal of food products marketing
15
(
2009
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10003893174
Saved in:
10
Niche firms and marketing strategy : an exploratory study of internationally oriented niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1378-1391
Persistent link: https://www.econbiz.de/10009525786
Saved in:
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