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type:"article"
~person:"Bang, Nguyen"
~person:"Bennett, Roger"
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Nonprofit marketing
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Nonprofit-Marketing
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Bang, Nguyen
Bennett, Roger
Wymer, Walter
8
Helmig, Bernd
7
Sargeant, Adrian
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Boenigk, Silke
6
Ford, John B.
6
Waters, Richard D.
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Dolnicar, Sara
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Mottner, Sandra
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Won, Doyeon
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Lee, Young-Joo
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Randle, Melanie
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Shang, Jen
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Becker, Annika
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Bekmeier-Feuerhahn, Sigrid
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Brömmling, Ulrich F.
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Choi, Jungsil
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Dietrich, Martin
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Filo, Kevin
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Gainer, Brenda
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Harris, Erica E.
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Inoue, Yuhei
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Klausegger, Claudia
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Kotler, Philip
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Meffert, Heribert
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Melewar, T. C.
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Singh, Surendra N.
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Weinberg, Charles B.
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Winterich, Karen Page
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Čačija, Ljiljana Najev
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Aquino, Karl
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Bae, Mikyeung
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Journal of marketing for higher education
1
Journal of nonprofit & public sector marketing
1
Nonprofit marketing : sectoral applications
1
The Routledge companion to contemporary brand management
1
The marketing review
1
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ECONIS (ZBW)
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Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants
Bennett, Roger
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011687038
Saved in:
2
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
3
Branding higher education
Bang, Nguyen
;
Hemsley-Brown, Jane
;
Melewar, T. C.
- In:
The Routledge companion to contemporary brand management
,
(pp. 407-422)
.
2016
Persistent link: https://www.econbiz.de/10011515447
Saved in:
4
Prospective students' perceptions of university brands : an empirical study
Bennett, Roger
;
Ali-Choudhury, Rehnuma
- In:
Journal of marketing for higher education
19
(
2009
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003865253
Saved in:
5
Market orientation among small to medium sized UK charitable organisations : implications for fund-raising performance
Bennett, Roger
-
2008
Persistent link: https://www.econbiz.de/10003717717
Saved in:
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