//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"article"
~person:"Bourreau, Marc"
~person:"Kouril, Michal"
~person:"Kronrod, Ann"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenname"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand name
3
Markenname
3
Brand image
2
Brand management
2
Branding
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
2011-2014
1
Advertising effects
1
Brand
1
Brand attitudes
1
Experiment
1
Familiarity
1
Fluency
1
France
1
Frankreich
1
IAT
1
Innovation
1
Innovationy
1
Language
1
Linguistics
1
Linguistik
1
Markenartikel
1
Market entry
1
Markteintritt
1
Mobile communications
1
Mobilkommunikation
1
Perception
1
Phonetic embodiment
1
Phonetic frequency
1
Phonetic preferences
1
Restraints of competition
1
Similarity
1
Sound symbolism
1
Sprache
1
Telecommunications industry
1
Telekommunikationssektor
1
USA
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bourreau, Marc
Kouril, Michal
Kronrod, Ann
Lowrey, Tina M.
3
Bronnenberg, Bart J.
2
Dubé, Jean-Pierre
2
Shrum, L. J.
2
Albanese, Paul J.
1
Bayraktaroğlu, Ayşe Gül
1
Carpenter, Thomas P.
1
Charters, Steve
1
Cooper, Michael J.
1
Cowan, Kirsten
1
DeSchriver, Timothy D.
1
Diehl, Mark A.
1
Dimitrov, Orlin
1
Dou, Wenyu
1
Eisenzapf, David
1
Eisingerich, Andreas
1
Ganbaatar, Tsend-Ayush
1
González Casimiro, Pilar
1
Guo, Jiansheng
1
Hörz, Peter F. N.
1
Jolly, Sylvie
1
Kastner, Sonja
1
Kellaris, James J.
1
Ketron, Seth
1
Klink, Richard R.
1
Kniffin, Kevin M.
1
Kollmann, Tobias
1
Lerman, Dawn B.
1
Leroyer, Patrick
1
Liu, Min
1
Luna, David
1
MacInnis, Deborah J.
1
McDevitt, Ryan C.
1
McEvoy, Chad D.
1
Meser, Michael
1
Michaux, Valéry
1
Moral, Paz
1
more ...
less ...
Published in...
All
American economic review
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market entry, fighting brands, and tacit collusion : evidence from the French mobile telecommunications market
Bourreau, Marc
;
Sun, Yutec
;
Verboven, Frank
- In:
American economic review
111
(
2021
)
11
,
pp. 3459-3499
Persistent link: https://www.econbiz.de/10012656019
Saved in:
2
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
3
Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->