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type:"article"
~person:"Carpenter, Kathryn"
~person:"Currás-Pérez, Rafael"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Carpenter, Kathryn
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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ECONIS (ZBW)
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Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen
;
Sargeant, Adrian
;
Carpenter, Kathryn
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
5
,
pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
Saved in:
2
Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
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