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type:"article"
~person:"Cowan, Kirsten"
~person:"Dubé, Jean-Pierre"
~person:"Meser, Michael"
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Cowan, Kirsten
Dubé, Jean-Pierre
Meser, Michael
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Der Einfluss der Marke auf den Unternehmenswert : eine Analyse am Beispiel der Adidas Group
Eisenzapf, David
;
Meser, Michael
;
Reinbacher, Philipp
- In:
Corporate finance : Finanzierung, Kapitalmarkt, …
13
(
2022
)
9/10
,
pp. 281-291
Persistent link: https://www.econbiz.de/10013393386
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2
Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Sanders, Robert E.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 382-406
Persistent link: https://www.econbiz.de/10012212454
Saved in:
3
The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
- In:
Annual review of economics
9
(
2017
),
pp. 353-382
Persistent link: https://www.econbiz.de/10011911006
Saved in:
4
The sweet taste of consistency in brand name sound & product/label shapes : investigating appetitive responses in a dessert context and obstacles that suppress
Spears, Nancy
;
Ketron, Seth
;
Cowan, Kirsten
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 439-456
Persistent link: https://www.econbiz.de/10011606890
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