//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"article"
~person:"Descotes, Raluca Mogos"
~person:"Gil Saura, Irene"
~subject:"Vertrauen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Vertrauen
Brand image
18
Markenimage
18
Beziehungsmarketing
14
Relationship marketing
14
Brand management
12
Consumer behaviour
12
Konsumentenverhalten
12
Markenführung
12
Einzelhandel
8
Retail trade
8
Brand equity
6
Customer satisfaction
5
Kundenzufriedenheit
5
Brand
4
Confidence
4
Markenartikel
4
Brand loyalty
3
Hotel industry
3
Hotellerie
3
Innovation
3
Marketing
3
Marketing management
3
Marketingmanagement
3
Perceived quality
3
Satisfaction
3
Croatia
2
Customer value
2
Image
2
Information technology
2
Informationstechnik
2
Kroatien
2
Kundenwert
2
Nachhaltige Entwicklung
2
Retailing
2
Structural equation model
2
Strukturgleichungsmodell
2
Sustainable development
2
Viral marketing
2
Virales Marketing
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Descotes, Raluca Mogos
Gil Saura, Irene
Konuk, Faruk Anıl
4
Abratt, Russell
3
Chinomona, Richard
3
Japutra, Arnold
3
Kim, Soyoung
3
Lombart, Cindy
3
Louis, Didier
3
Acikgoz, Fulya
2
Ahn, Jiseon
2
Aichner, Thomas
2
Allan, David
2
Althuwaini, Sulaiman
2
Ardyan, Elia
2
Badrinarayanan, Vishag
2
Banerjee, Shubhomoy
2
Bang, Nguyen
2
Batra, Rajeev
2
Becerra, Enrique P.
2
Chen, Han
2
Coletti, Paolo
2
D'Souza, Clare M.
2
Das, Gopal
2
Dash, Satya Bhushan
2
Erkmen, Ezgi
2
Fatma, Mobin
2
Foroudi, Pantea
2
Frasquet Deltoro, Marta
2
Guo, Rui
2
Han, Heesup
2
Hancer, Murat
2
Hegner, Sabrina
2
Herbst, Kenneth C.
2
Husain, Rehan
2
Hussain, Shahzeb
2
Jones, Christie
2
Kang, Juhee
2
Kataria, Sonia
2
Khan, Imran
2
more ...
less ...
Published in...
All
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of vacation marketing : an international journal
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
2
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
3
The impact of consumer resistance to brand subsitution on brand relationship
Descotes, Raluca Mogos
;
Pauwels-Delassus, Veronique
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 34-42
Persistent link: https://www.econbiz.de/10010529996
Saved in:
4
Brand name change : can trust and loyalty be transferred?
Pauwels-Delassus, Véronique
;
Descotes, Raluca Mogos
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 656-669
Persistent link: https://www.econbiz.de/10010197490
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->