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type:"article"
~person:"Diamantopoulos, Adamantios"
~person:"Genser, Bernd"
~subject:"Internationales Marketing"
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Diamantopoulos, Adamantios
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The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
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