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type:"article"
~person:"Gerpott, Torsten J."
~person:"Luo, Xueming"
~subject:"Kino"
~subject:"Mobile phone"
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Kino
Mobile phone
Mobiltelefon
9
Mobile Business
6
Mobile business
6
Mobile communications
6
Mobilkommunikation
6
Consumer behaviour
3
Deutschland
3
Germany
3
Konsumentenverhalten
3
Mobile Marketing
3
Mobile marketing
3
Advertising effects
2
Feldforschung
2
Field research
2
Internet
2
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Online-Marketing
2
Werbewirkung
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Arabische Golf-Staaten
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Bayesian estimation
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Beziehungsmarketing
1
China
1
Complaint management
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Consumer Behaviors
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Customer satisfaction
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Duopoly
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Electronic money
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GCC countries
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Innovationsakzeptanz
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9
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Gerpott, Torsten J.
Luo, Xueming
Asongu, Simplice
12
Grzybowski, Lukasz
11
Giachetti, Claudio
9
Valletti, Tommaso M.
8
Aker, Jenny C.
7
Kretschmer, Tobias
7
Islam, Towhidul
6
Meade, Nigel
6
Wang, Dan
6
Clarke, William A.
5
Drennan, Judy
5
Fang, Zheng
5
Ghose, Anindya
5
Haenssgen, Marco J.
5
James, Jeffrey
5
Law, Chun Hung Roberts
5
Loeb, Peter D.
5
Nwachukwu, Jacinta C.
5
Park, Sangwon
5
Pereira, Pedro
5
Suri, Tavneet
5
Ameen, Nisreen
4
Birch, Nancy J.
4
Björkegren, Daniel
4
Culver, Jeffrey N.
4
Dwivedi, Yogesh Kumar
4
Garcia-Swartz, Daniel D.
4
Genakos, Christos
4
Gruber, Harald
4
Han, Sang Pil
4
Hörnig, Steffen
4
Hübler, Michael
4
Ida, Takanori
4
Johnson, Lester W.
4
Kim, Jong Seok
4
Prodanova, Jana
4
Tesfom, Goitom
4
Andrews, Michelle
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic finance : IJEF
1
Journal of service research : JSR
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
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ECONIS (ZBW)
9
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1
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Saved in:
2
The impact of mobile Internet on mobile voice usage : a two-level analysis of mobile communications customers in a GCC country
Gerpott, Torsten J.
;
May, Sebastian
;
Nas, Gokhan
- In:
Information & management : the internat. journal of …
54
(
2017
)
7
,
pp. 958-970
Persistent link: https://www.econbiz.de/10011743413
Saved in:
3
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
4
Who (dis)continues to use SMS in the age of ubiquitous mobile Internet access? : a two-level investigation of residential mobile communications customers in Germany
Gerpott, Torsten J.
- In:
International journal of e-business research : an …
11
(
2015
)
3
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011306285
Saved in:
5
How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
6
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
Saved in:
7
Quantifying the dynamic effects of service recovery on customer satisfaction : evidence from Chinese mobile phone markets
Fang, Zheng
;
Luo, Xueming
;
Jiang, Minghua
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10009782132
Saved in:
8
Determinants of customer acceptance of mobile payment systems
Gerpott, Torsten J.
;
Kornmeier, Klaus
- In:
International journal of electronic finance : IJEF
3
(
2009
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10003853472
Saved in:
9
Biased choice of a mobile telephony tariff type : exploring usage boundary perceptions as a cognitive cause in choosing between a use-based or a flatrate plan
Gerpott, Torsten J.
- In:
Telematics and informatics : an interdisciplinary …
26
(
2009
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10003841931
Saved in:
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