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type:"article"
~person:"Hammervoll, Trond"
~subject:"Marketing management"
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Marketing management
Niche marketing strategy
8
Nischenstrategie
8
Marketingmanagement
6
Beziehungsmarketing
2
Ernährungsindustrie
2
Fischereiprodukt
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Hammervoll, Trond
Toften, Kjell
6
Ahn, Joongha
1
Benson-Rea, Maureen
1
Bodenmiller, Adam E.
1
Boienko, Оlena
1
Brown, Stephen
1
Choi, Hyunhong
1
Choi, Jeonghye
1
Cobbs, Joe
1
Couto, João Pedro Almeida
1
Diller, Hermann
1
Doluschitz, Reiner
1
Faria, Sandra Micaela Costa Dias
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Greenhalgh, Greg
1
Grody, Allan D.
1
Groza, Mark D.
1
Guo, Dongmei
1
Guo, Tao
1
Haas, Alexander
1
Haruvy, Nava
1
Hausruckinger, Gerhard
1
Hezar, Isil
1
Hughes, Peter J.
1
Jensen, Jonathan A.
1
Kaptan, Sanjay
1
Kautish, Pradeep
1
Kim, Jikyung Jeanne
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Kim, Mingyung
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Kindström, Daniel
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Klaus, Johannes
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Li, Xinrong
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Martin, Tiesha
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McDonagh, Pierre
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Odlin, Denis
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Ottoson, Mikael
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Palau, Hernán
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Rhee, Bo van der
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European journal of marketing : EJM
1
International journal of entrepreneurship and innovation management
1
International journal of globalisation and small business : IJGSB
1
Journal of food products marketing
1
Journal of research in marketing and entrepreneurship : JRME
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
The strategic value of niche importers in international marketing channels
Hammervoll, Trond
;
Toften, Kjell
- In:
International journal of globalisation and small …
6
(
2014
)
2
,
pp. 119-129
Persistent link: https://www.econbiz.de/10011348082
Saved in:
2
Niche marketing research : status and challenges
Toften, Kjell
;
Hammervoll, Trond
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009760646
Saved in:
3
International market selection and growth strategies for niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
International journal of entrepreneurship and …
13
(
2011
)
3/4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10009153196
Saved in:
4
Strategic orientation of niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
2
,
pp. 108-121
Persistent link: https://www.econbiz.de/10008757400
Saved in:
5
Niche firms and the role of commitment: an exploratory study of seafood exporters
Toften, Kjell
;
Hammervoll, Trond
- In:
Journal of food products marketing
15
(
2009
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10003893174
Saved in:
6
Niche firms and marketing strategy : an exploratory study of internationally oriented niche firms
Toften, Kjell
;
Hammervoll, Trond
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1378-1391
Persistent link: https://www.econbiz.de/10009525786
Saved in:
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