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type:"article"
~person:"Kunkel, Thilo"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand image
9
Brand management
9
Markenführung
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Markenimage
9
Consumer behaviour
8
Konsumentenverhalten
8
Athletes
5
Relationship marketing
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social media
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brand architecture
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brand relationship
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brand associations
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Kunkel, Thilo
Loureiro, Sandra Maria Correia
15
Gil Saura, Irene
12
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
10
Hyun, Sunghyup Sean
9
Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
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King, Ceridwyn
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Sarkar, Abhigyan
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Ekinci, Yuksel
7
Hollebeek, Linda D.
7
Kaushik, Arun Kumar
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Khan, Imran
7
Augusto, Mário Gomes
6
Chahal, Hardeep
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Das, Gopal
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Iglesias, Oriol
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Leckie, Civilai
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Prentice, Catherine
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Rahman, Zillur
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Roy, Sanjit
6
Sarkar, Juhi Gahlot
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Sreejesh, S.
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Veloutsou, Cleopatra
6
Ahn, Jiseon
5
Bilgihan, Anil
5
Brodie, Roderick J.
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Hwang, Jinsoo
5
Johnson, Lester W.
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Kang, Juhee
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Kaufmann, Hans Rüdiger
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Merrilees, Bill
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Molinillo, Sebastian
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Nyadzayo, Munyaradzi W.
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So, Kevin Kam Fung
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Wong, IpKin Anthony
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European Sport management quarterly : ESMQ
1
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ECONIS (ZBW)
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1
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
2
Sport brands : brand relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
3
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
4
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
5
The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo
;
Funk, Daniel C.
;
Lock, Daniel
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
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