//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"article"
~person:"Randle, Melanie"
~person:"Waters, Richard D."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Nonprofit-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Nonprofit marketing
10
Nonprofit-Marketing
10
Ehrenamtliche Arbeit
4
Nonprofit organization
4
Nonprofit-Organisation
4
Voluntary work
4
Australia
3
Australien
3
Brand image
2
Brand management
2
Fundraising
2
Internet marketing
2
Markenführung
2
Markenimage
2
Market segmentation
2
Marktsegmentierung
2
Online-Marketing
2
USA
2
United States
2
Advertising effects
1
Bibliometrics
1
Bibliometrie
1
Church
1
Competition
1
Consumer attitudes
1
Consumer behaviour
1
Cultural sociology
1
Ethics
1
Ethik
1
Experiment
1
Humanitarian aid
1
Humanitäre Hilfe
1
Kirche
1
Konsumentenverhalten
1
Kultursoziologie
1
Market research
1
Marktforschung
1
Multicultural society
1
Multikulturelle Gesellschaft
1
Personalbeschaffung
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Randle, Melanie
Waters, Richard D.
Wymer, Walter
8
Helmig, Bernd
7
Sargeant, Adrian
7
Boenigk, Silke
6
Ford, John B.
6
Dolnicar, Sara
5
Mottner, Sandra
5
Won, Doyeon
5
Baaken, Thomas
4
Chapleo, Chris
4
Klein, Armin
4
Lee, Young-Joo
4
Shang, Jen
4
Becker, Annika
3
Bekmeier-Feuerhahn, Sigrid
3
Bennett, Roger
3
Brömmling, Ulrich F.
3
Choi, Jungsil
3
Dietrich, Martin
3
Filo, Kevin
3
Gainer, Brenda
3
Harris, Erica E.
3
Inoue, Yuhei
3
Klausegger, Claudia
3
Kotler, Philip
3
Meffert, Heribert
3
Melewar, T. C.
3
Singh, Surendra N.
3
Weinberg, Charles B.
3
Winterich, Karen Page
3
Čačija, Ljiljana Najev
3
Andreasen, Alan R.
2
Aquino, Karl
2
Bae, Mikyeung
2
Bang, Nguyen
2
Bortree, Denise Sevick
2
Brace-Govan, Jan
2
Bruhn, Manfred
2
more ...
less ...
Published in...
All
Journal of nonprofit & public sector marketing
4
International journal of nonprofit & voluntary sector marketing
1
International journal of nonprofit and voluntary sector marketing
1
International review on public and non-profit marketing
1
Journal of philanthropy and marketing
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From axial codes to Z-scores : charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Mar...
Waters, Richard D.
;
Auger, Giselle A.
;
Bortree, Denise …
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
Saved in:
2
Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
Saved in:
3
Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie
;
Leisch, Friedrich
;
Dolnicar, Sara
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 689-704
Persistent link: https://www.econbiz.de/10010197486
Saved in:
4
Virtual stewardship in the age of new media : have nonprofit organizations' moved beyond Web 1.0 strategies?
Waters, Richard D.
;
Feneley, Kristin LeBlanc
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
3
,
pp. 216-230
Persistent link: https://www.econbiz.de/10010388217
Saved in:
5
Who are we? : the impacts of anthropomorphism and the humanization of nonprofits on brand personality
Stinnett, Rachel C.
;
Hardy, Eva E.
;
Waters, Richard D.
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10009728490
Saved in:
6
Attracting volunteers in highly multicultural societies : a marketing challenge
Randle, Melanie
;
Dolnicar, Sara
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
4
,
pp. 351-369
Persistent link: https://www.econbiz.de/10009714684
Saved in:
7
Exploring the impact of American news coverage on crisis fundraising : using media theory to explicate a new model of fundraising communication
Waters, Richard D.
;
Tindall, Natalie T. J.
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10008988052
Saved in:
8
Marketing churches on the Internet : an analysis of the dialogic potential of Christian web sites
Waters, Richard D.
;
Tindall, Natalie T. J.
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
4
,
pp. 369-381
Persistent link: https://www.econbiz.de/10008736596
Saved in:
9
Does cultural background affect volunteering behavior?
Randle, Melanie
;
Dolnicar, Sara
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
2
,
pp. 225-247
Persistent link: https://www.econbiz.de/10003856823
Saved in:
10
Not just any volunteers : segmenting the market to attract the high contributors
Randle, Melanie
;
Dolnicar, Sara
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10003893353
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->