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type:"article"
~person:"Rubio Benito, Natalia"
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Brand loyalty
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Markentreue
4
Beziehungsmarketing
3
Brand
3
Handelsmarke
3
Markenartikel
3
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3
Store brand
3
Brand image
2
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Retail trade
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Brand coolness
1
Communal–brand connection
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Einzelhandelspreis
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Industrialized countries
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Industrieländer
1
Price consciousness
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Private labels
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Product quality
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Produktqualität
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Quality consciousness
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Retail price
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Self-presentation
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Service brands
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brand identification
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market mavenism
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perceived value
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store brand
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value consciousness
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Rubio Benito, Natalia
Dawes, John
9
Han, Heesup
8
Ekinci, Yuksel
4
Fatma, Mobin
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
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King, Ceridwyn
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Leckie, Civilai
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Loureiro, Sandra Maria Correia
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Rather, Raouf Ahmad
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So, Kevin Kam Fung
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3
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Bruwer, Johan
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Foxall, Gordon R.
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Guzman, Francisco
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Hwang, Jinsoo
3
Islam, Jamid Ul
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Labrecque, Lauren I.
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Meyer-Waarden, Lars
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Ramakrishnan, Ruchika
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Rita, Paulo
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Sohail, M. Sadiq
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Aljuhmani, Hasan Yousef
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Business research quarterly : BRQ
1
Journal of retailing and consumer services
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
2
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
3
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
4
Re-thinking the relationship between store brand attitude and store brand loyalty : a simultaneous approach
Gómez-Suárez, Mónica
;
Rubio Benito, Natalia
- In:
The international review of retail, distribution and …
20
(
2010
)
5
,
pp. 515-534
Persistent link: https://www.econbiz.de/10008757955
Saved in:
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