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~person:"Strube, Mania"
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Search: subject_exact:"Zeitschriftenverlag"
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Magazine publishing
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Zeitschriftenverlag
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Strube, Mania
Ellonen, Hanna-Kaisa
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JMM : the international journal on media management
1
Journal of media business studies
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Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
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2
Entering emerging media markets : analyzing the case of the Chinese magazine market
Strube, Mania
- In:
JMM : the international journal on media management
12
(
2010
)
3/4
,
pp. 183-204
Persistent link: https://www.econbiz.de/10008823573
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