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type:"article"
~person:"Zúñiga, Miguel Ángel"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand image
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Consumer behaviour
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Brand management
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Markenführung
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Brand
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brand loyalty
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Dienstleistungsqualität
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Partial least squares
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Partielle kleinste Quadrate
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Personality psychology
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Persönlichkeitspsychologie
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Produktqualität
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Werbung
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brand love
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African American consumers
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Agreeableness
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Black people
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Brand globalness
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Brand identification
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Brand love
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COVID-19 pandemic
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Zúñiga, Miguel Ángel
Loureiro, Sandra Maria Correia
15
Gil Saura, Irene
12
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
10
Hyun, Sunghyup Sean
9
Šerić, Maja
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Fetscherin, Marc
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Guzman, Francisco
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King, Ceridwyn
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
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Hollebeek, Linda D.
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Kaushik, Arun Kumar
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Khan, Imran
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Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Iglesias, Oriol
6
Leckie, Civilai
6
Prentice, Catherine
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Rahman, Zillur
6
Roy, Sanjit
6
Sarkar, Juhi Gahlot
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Sreejesh, S.
6
Veloutsou, Cleopatra
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Ahn, Jiseon
5
Bilgihan, Anil
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Brodie, Roderick J.
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Hwang, Jinsoo
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Johnson, Lester W.
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Kang, Juhee
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Kaufmann, Hans Rüdiger
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Kunkel, Thilo
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Merrilees, Bill
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Molinillo, Sebastian
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Nyadzayo, Munyaradzi W.
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So, Kevin Kam Fung
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Wong, IpKin Anthony
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Asia Pacific journal of marketing and logistics
1
Journal of consumer marketing
1
Journal of international consumer marketing
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Services marketing quarterly
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Brand love and ethnic identification : the mediating role of brand attachment among African American consumers
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
39
(
2022
)
4
,
pp. 358-370
Persistent link: https://www.econbiz.de/10013398163
Saved in:
2
Hierarchical relationships among brand equity dimensions : the mediating effects of brand trust and brand love
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 74-92
Persistent link: https://www.econbiz.de/10012607284
Saved in:
3
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
4
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
5
Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products
Liu, Matthew Tingchi
;
Chu, Rongwei
;
Wong, IpKin Anthony
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 561-582
Persistent link: https://www.econbiz.de/10009659864
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