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type:"article"
~source:"econis"
~subject:"Internet marketing"
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Internet marketing
Mobile phone
1,644
Mobiltelefon
1,643
Mobile communications
693
Mobilkommunikation
693
Consumer behaviour
526
Konsumentenverhalten
526
Mobile Business
220
Mobile business
220
Innovation adoption
167
Innovationsakzeptanz
167
Mobile Anwendung
147
Mobile application
147
Innovation diffusion
125
Innovationsdiffusion
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Telecommunications industry
102
Telekommunikationssektor
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USA
96
United States
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Online-Marketing
92
Beziehungsmarketing
87
India
87
Indien
87
Relationship marketing
87
Information technology
83
Customer satisfaction
82
Informationstechnik
82
Kundenzufriedenheit
82
Mobile Marketing
79
Mobile marketing
78
China
73
Electronic money
66
Elektronisches Geld
66
Dienstleistungsqualität
62
Service quality
62
Brand image
60
Markenimage
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Telecommunications
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Internet
58
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Ghose, Anindya
4
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Fang, Zheng
2
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2
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2
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Luo, Xueming
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1
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1
Ardley, Barry
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Ashaduzzaman, Md.
1
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1
Axcell, Shana
1
Aydın, Gökhan
1
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Brown, Ian
1
Bui Nhat Vuong
1
Burnaz, Şebnem
1
Chen, Ye
1
Cho, Juyun
1
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International journal of internet marketing and advertising : IJIMA
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business research : JBR
3
Journal of marketing communications
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Electronic commerce research and applications
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of advertising research
2
Journal of hospitality marketing & management
2
Journal of marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Journal of targeting, measurement and analysis for marketing
2
Technological forecasting & social change : an international journal
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advertising, promotion, and new media
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Business education & accreditation : BEA
1
Computer-mediated marketing strategies : social media and online brand communities
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-marketing ; Vol. 3
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
Emerging topics and technologies in information sytems
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Handbook of research on mobile marketing management
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Information systems research : ISR
1
International journal of business and systems research
1
International journal of electronic commerce : IJEC
1
International journal of electronic finance : IJEF
1
International journal of information technology and management : IJITM
1
International journal of technology marketing : IJTMkt
1
Journal of Asian finance, economics and business : JAFEB
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41
Consumer processing of mobile online stores : sources and effects of processing fluency
Sohn, Stefanie
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 137-147
Persistent link: https://www.econbiz.de/10011697945
Saved in:
42
Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
Saved in:
43
Assessing hotel-related smartphone apps using online reviews
Wang, Dan
;
Xiang, Zheng
;
Law, Chun Hung Roberts
;
Ki, …
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 291-313
Persistent link: https://www.econbiz.de/10011499209
Saved in:
44
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
45
Antecedents of mobile app usage among smartphone users
Kim, Sang Chon
;
Yoon, Doyle
;
Han, Eun Kyoung
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 653-670
Persistent link: https://www.econbiz.de/10011613227
Saved in:
46
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
47
SMS advertising the Hallyu way : drivers, acceptance and intention to receive
Dix, Steve
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10011562950
Saved in:
48
Planning and implementing effective mobile marketing programs
Berman, Barry
- In:
Business horizons
59
(
2016
)
4
,
pp. 431-439
Persistent link: https://www.econbiz.de/10011514833
Saved in:
49
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
50
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
Saved in:
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